Google AdWords Editor Version 12.1 Adds Expanded Dynamic Search Ads, Shopping Showcase Ads & New Bid Options
Google has updated the AdWords Editor program to version 12.1 which brings many changes. New features include Expanded Dynamic Search ads, Shopping Showcase ads…
New Merchant Center Tools For Google AdWords
Google announced they have new merchant tools available for their Google AdWords customers for the upcoming holidays…
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
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Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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New Google AdWords Terms & Conditions
Google earlier this month updated the terms and conditions for their massive ad network, Google AdWords. Google sent out emails to their advertisers saying “you’re receiving this message because weâve updated our Terms and Conditions…
3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad type.
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AdWords Editor update supports Shopping Showcase Ads
Create and edit the newest Shopping ad format in Editor.
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Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
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Google kills test of second description in search ads
The additional line of ad copy is no longer eligible to display.
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Google gradually limiting search ads on addiction treatment queries
Another side effect of the opioid epidemic: A marketing environment ripe for abuse.
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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
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What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Google Also Allows Advertisers To Reach Jew Haters
Last night, big news came out that Facebook allows advertisers to reach Jew haters via ProPublica. It technically isn’t just Facebook, anyone can try to buy keywords to target Jew Haters on Google – well, maybe…
Google AdWords Phone Number On Click To Text
Sergey Alakov spotted another new feature, this one on the Google AdWords end where Google is testing showing the phone number next to the click to message or click to text feature…
New Google AdWords Reporting Dashboards
Google AdWords has announced they are going to be rolling out new reporting dashboards that give advertisers a “panoramic” view of their account…
The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.
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Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
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Top Things You Didn’t Know You Could Do In Bing Ads
Did you know there’s a number of great Bing Ads only features that can enhance your Bing AND AdWords PPC campaigns? Find out what they are & how to use them in this article from Arianne Donoghue.
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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
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