Google removes addiction treatment ads from UK search results
The move follows the September crackdown in the US on referral agents using AdWords.
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The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
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Google AdWords Social Support Team Says Expect Delayed Responses
It looks like there are staff and personnel changes happening within the Google AdWords support team. Specifically the folks that are managing the social media accounts…
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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There’s nothing stopping climate change deniers from using Google AdWords
The latest case study on ways in which targeting algorithms determine the kinds of ads we see.
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Google Express Shows Massive Promotion In Search Results
Ginny Marvin over at Search Engine Land captured Google testing a massive promotion for Google Express in the mobile search results. It is called “Get it with Google Express” and it shows to some US searchers when Shopping Ads contain some Google Exp…
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.
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Google AdWords Shopping Ads Similar Looks & Easy Checkout
PPC Hubbub on Twitter shared a screen shot with me of a feature I don’t necessarily think is new…
Google Chrome To Block Ads Not Complying With Coalition For Better Ads
Google has confirmed that they will begin blocking ads from being served on their Chrome browser that does not comply with the Coalition For Better Ads standards. Google said this starts on February 15…
What you learn from talking with Google’s largest advertisers all day, every day
The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.
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PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
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Google AdWords Tests Placing Landing Page Image Into Ad Block
Sergey Alakov spotted another Google test, this one is around Google AdWords ads showing an image in the ad block pulled from the landing page’s content. Ginny Marvin has a statement from Google about this…
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
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Supercharge your email marketing with Google AdWords
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.
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Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
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New Quick Links In Google AdWords From Change History Page
This is a small, subtle change in the Google AdWords advertiser console but it can save a lot of you time if you know about it. In short…
The Google AdWords training courses you need ASAP
Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to be trained in how to use AdWords to its best effect, here are the courses you need ASAP.