Should I Hire A PPC Agency?
After offering PPC for the last decade, Seer has run into a number of companies who were roaring to go with PPC and some who (with best intentions) wanted to run, but needed to take a step back. Below are 8 evaluations to do before pulling the trigger …
New Google AdWords Add-On For Google Sheets
Google quietly announced on Twitter a new tool for AdWords that lets you quickly import your Google AdWords data into Google Sheets. It is a Google Chrome app that you can download and use…
New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing.…
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A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the pitfalls we’ve listed in this article, and you will benefit from the results.
Google Pauses AdWords Abortion Ads In Ireland
News yesterday came out that Google, following Facebook’s lead, is pausing or banning ads related to abortion…
Google AdWords To Begin Deactivating Accounts With No Spend
Image credit to Depositphotos
A couple months ago we reported that Google would soon deactivate AdWords accounts with no spend in the past 15 months. Well, that is now going to start any day now…
A time-saving free script to keep Ad Grants accounts out of trouble
When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension.
The post A time-saving free script…
Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
The post Google announces ads updates for app developers at Google I/O appeared first on Search Engine Land.
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Google AdWords Bans Bail Bonds Services Ads
Google announced they are banning all bond bail services from using their ad platform…
Google Shutting Down Old AdWords Interface In 2018
Google announced that by the end of 2018 the old AdWords interface will no longer be available.
Old AdWords interface will be phased out by year-end
Google will notify advertisers ahead of the final switch to the new AdWords experience.
The post Old AdWords interface will be phased out by year-end appeared first on Search Engine Land.
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Google AdWords Responsive Search Ads Beta?
Google AdWords responsive search ads is not new, there is an old help document on it and it launched back in 2016 but there may be a new beta version of it coming out now or…
Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
The post Has Amazon ended its Google Shopping campaigns? appeared first on Search Engine Land.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Editor Version 12.3 Released After 6 Months
It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017…
[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
The post [Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 appeared first on Search Engine Land.
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Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
The post Intent-based keyword research: Le…