DuckDuckGo Instant Answers Goes Multilingual
DuckDuckGo has begun making their Instant Answers feature multilingual. Pulling data from Wikipedia, the search engine now gives Instant Answers in German, French, Polish and Czech.
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Heal’s Furniture: A Tale Of 2 Ad Types, Text Vs. Shopping
E-commerce sites can greatly benefit by switching from regular search text ads to Google Shopping ads, as demonstrated by columnist Rebekah Schelfhout’s case study.
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The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
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How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks
Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.
The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.
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It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes.
The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land.
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Rev Up The Content Marketing Engine To Achieve Local Liftoff
Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses.
The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land.
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Here’s What To Expect When You Hire A Paid Search Agency
You’ve found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency.
The post Here’s What To Expect When You Hire A Paid Search Agency appeared first on Search Engine Land.
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Google Webmaster Tools Fetch and Render tool Includes a Submit to Index Feature for “Critical Cases”
Per SE Roundtable, there’s an interesting recap of a thread John Mueller was involved in where he discussed the uses cases for the Submit to Index feature of the Fetch and Render tool in GWMT.
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Google Has Whitelists For Some Algorithms But Not Others, Including Panda and Penguin
In March 2011, Google admitted that they do have whitelists for certain things.
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The Future Of Search Is Productivity Across Platforms
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
The post The Future Of Search Is Productivity Across Platforms appeared first on Search Engine Land.
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Google clarifies and expands on Reconsideration Request documentation
From Search Engine Land:
http://searchengineland.com/google-expands-webmaster-documentation-around-reconsideration-requests-214111
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Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It?
Columnist Wesley Young discusses the importance of truly local data in search marketing decisions.
The post Location Based Geo-Targeting Boosts Paid Search Ad Performance…Or Does It? appeared first on Search Engine Land.
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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin’s recently released report.
The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.
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Making Customer Support Part Of Your SEO Program
There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well.
The post Making Customer Support Part Of Your SEO Program a…
How To Leverage The Best Local Content Source For Multi-Location Brands
Contributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
The post How To Leverage The Best Local Content Source For Multi-Location Brands appeared first on Search Engine Land.
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My 4 New Year’s Resolutions For A New Year Of SEO
What are your SEO resolutions for 2015? Columnist Erin Everhart shares hers.
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Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems
Post by Barry Schwartz on Search Engine Roundtable:
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Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems
Post by Barry Schwartz on Search Engine Roundtable:
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Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems
Post by Barry Schwartz on Search Engine Roundtable:
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Yahoo Increases Search Market Share 2 Points in a Month – Pulling Up Alongside Bing for 2nd place
Spotted this today at SEL. Some of Marissa Mayer’s acquistions and moves at Yahoo have left me scratching my head, but the partnership with Firefox was one of her better ones.
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