Category: Search Engine Optimization

SEO tools are the much beloved First Children of the search engine optimization industry. It’s hard to find someone who doesn’t have a favorite tool, a list of favorite tools, or who doesn’t have some anecdote about some SEO tool. Sooner or later everyone tries one or more tools. Many people fall in love with them. We turn to tools to save time, money, and frustration. Every tool vendor tells you they are solving a problem and giving you a critical advantage. Every tool tutorial is trying to sell you something. It’s the tutorials, reviews, and recommendations you have to be most skeptical about because people who write them are often looking for links, leads, or commissions. I can’t give you an unbiased review of SEO tools. I have enjoyed using some and I have often said that I think most suck. So here, instead, is my checklist of types of tools and what you should expect of them. What I hope you take away from this post is an innate sense of sketpicism. Just because 100 people write “Great post! I love this tool!” doesn’t mean they know what they are talking about. All the endorsements in the world […]

For people who are asking “what is the reason not to show cache of a website”, here is a brief rundown of possible explanations. Someone left the following comment a week ago. I have tried twice to send an email to the person but their mail service says the mailbox is unavailable. Normally I would leave matters at that but this question comes up from time to time so I thought I would write a brief article about it. To the original commenter, I hope you see this. Your site should be fine. This is off-topic, but I was wondering if you could lend me some of your SEO expertise. My website is not cached in google. The homepage and all inner pages are indexed, but none of them are cached. I was wondering if this affects whether my website is sent organic search engine traffic. Also, can you think of a few possible causes off the top of your head as to why my pages are not cached. My blog has some settings checked like “no archive.” I changed this and a few other settings yesterday, so I’ll have to way to see if that’s what’s going on. I […]