SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes
SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 2023: The Year Pandora’s Box Opened for AI in Search There has been *so much hubbub* in the SEO industry […]
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On-Page SEO Checklist in Google Sheets with OpenAi (ChatGpt ) integration
The latest version of Hobo Premium SEO Checklist in Google Sheets with OpenAi (the emerging technology behind ChatGpt) integration is now configured with some automation to save you time analysing pages. This Key Page checklist is a tool for you to quickly analyse any web page to guidelines Google has set out for webmasters to follow.
Read the full article here On-Page SEO Checklist in Google Sheets with OpenAi (ChatGpt ) integration © Copyright 2006-2021 Shaun Anderson
Step-by-step Analytics 4 migration checklist for July 2023 deadline
On July 1, 2023, older Google Analytics properties will stop processing new hits. You must upgrade to Analytics 4 before this date; the sooner, the better. Everything you need to migrate to Analytics 4 before the deadline is included in this checklist. This Google Analytics 4 migration checklist is intended for website owners, SEO managers and […]
Read the full article here Step-by-step Analytics 4 migration checklist for July 2023 deadline © Copyright 2006-2021 Shaun Anderson
How SEOcausal turns small changes into big results: internal linking
The challenge We’ve worked closely with this client for over 4 years now, across 15 of their EMEA markets. With multiple websites to maintain, let alone improve, we have to pick our shots when it comes to recommendations – ensuring everything is scalable, and we achieve the best possible outcome on the bottom line vs […]
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Why the Helpful Content Update isn’t all bad news and how to benefit from it
The Helpful Content Update – What it is The new ranking signal targets content created purely to rank on search engines. Content with “little value” or which is “not particularly helpful” will see their rankings drop. With Google’s push to reduce the amount of low quality content on SERPs, websites with a large proportion of […]
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Introducing Pivot-Table-JS: a lightweight module for pivot tables in JavaScript
What is pivot-table-js? Available on NPM, pivot-table-js is a lightweight module that closely replicates the functionality of Excel and Google Sheets pivot tables. Used heavily in our internal suite of bespoke web apps that power our internal workflows, pivot-table-js allows you to apply aggregations to sets of values. Feed-in an array of objects, specify the […]
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SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 1. As tech […]
The post SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more appeared first on Brainlabs.
SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more
With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 1. As tech […]
The post SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more appeared first on Brainlabs.
Is TikTok taking over Google?
Headline Hype
We’ve seen the headlines, we’ve heard that Gen Z is using TikTok a ton more to find things that maybe they would’ve queried on Google for before.
The headlines though make it sound like “TikTok is going to destroy Google”.…
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7 tips to sell SEO into the C-suite
Many people (myself included) got into SEO through the technology and marketing tactics side of things. As our careers progress, we start to find ourselves dealing with leadership in our own company and / or at our clients. As we get even more experienced, we start to seek out that level of influence and engagement. […]
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Bridging the gap of your sales funnel: recover lost customers
Mapping keywords to the customer funnel Most customers go through different stages before buying a product; this is known as the purchase journey (or purchase funnel). During this process, users carry out multiple searches until they reach the point of converting (making a purchase). By making sure your site has content to target searches along […]
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The Best SEO Tools Recommended by Seer Interactive
SEO Tools Used By The Experts
Have you ever wondered which tools the experts use for SEO? How are they finding the information to create award-winning strategies for enterprise-level clients? How can I find keywords that will drive more qualified leads…
Helpful Content Update, don’t do anything yet.
Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things about the customer we NEVER would have and we also had a much better feeling about if our content was “helpful” An algorithm isn’t ever going to tell me if my content is helpful, people will.…
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Google SEO checklist for eCommerce stores
If you are the website developer, manager or owner of an online store looking to improve Google traffic to it, the Hobo Google SEO checklist for eCommerce stores is made for you.
Read the full article here Google SEO checklist for eCommerce stores © Copyright 2006-2021 Shaun Anderson
How SEOcausal turns small changes into big results: localisation
The challenge LoveCrafts is a global community for makers, uniting knitters, crocheters, sewists, quilters, embroiderers, and much more. They inspire crafters to feel connected to other makers, helping them find every little thing they might need, such as crochet patterns or embroidery kits, through one global platform. LoveCrafts operates in several different markets. As a […]
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Technical SEO Audit Checklist (2022)
If you are a website developer, SEO (search engine optimiser) or website manager and you need a Technical SEO audit checklist for your website, look no further. This SEO audit checklist is ideal for webmasters tasked with managing an SEO auditing project.
Read the full article here Technical SEO Audit Checklist (2022) © Copyright 2006-2021 Shaun Anderson
How To Verify Your SEO Recommendations Using Chrome Dev Tools
We’ve all been there before. You, as the SEO, have a recommendation for your site but you need a developer to implement it.
This is a very common scenario when working in an agency model and dealing with clients as a consultant; we rarely make the actual changes ourselves.…
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Google’s Helpful Content Update: Predictions & Hypotheses
Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience
Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search. This signal seems to focus on content that doesn’t “help.”
That could be everything from a complex topic written by an individual who doesn’t have strong expertise in that topic , but follows outdated “SEO Rules” (Hey have this sophomore intern write up this best CRM guide, make sure to keep it to 1500 words with 1 h1 and 2 h2’s) to GPT-3 generated content – a language model that uses deep learning to auto-generate human-like text.…
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Why More Companies Should Leverage Video Content
As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.…
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MozCon 2022 Recap #3: Optimize for People and Search Engines
MozCon 2022 Recap #3:
Optimize for People and Search Engines
On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:
Build a Strong Foundation
Put the Expertise in E-A-T
It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…
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