Google’s Helpful Content Update: Predictions & Hypotheses

Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience

Google has a new signal for limiting the appearance of low quality / not authoritative content in organic search. This signal seems to focus on content that doesn’t “help.”

That could be everything from a complex topic written by an individual who doesn’t have strong expertise in that topic , but follows outdated “SEO Rules” (Hey have this sophomore intern write up this best CRM guide, make sure to keep it to 1500 words with 1 h1 and 2 h2’s) to GPT-3 generated content – a language model that uses deep learning to auto-generate human-like text.…

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Why More Companies Should Leverage Video Content

As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the overused “new normal” marketing mixes.

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MozCon 2022 Recap #3: Optimize for People and Search Engines

MozCon 2022 Recap #3:

Optimize for People and Search Engines

On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on:


Build a Strong Foundation

Put the Expertise in E-A-T

It’s 2022, are we really still wondering if the Google algorithm is the first and only consideration when crafting SEO strategies?…

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MozCon 2022 Recap #2: Put the User First & Success Will Follow

MozCon 2022 Recap #2:

Put the User First & Success Will Follow

MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day two speakers below:

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MozCon 2022 Recap #1: Doing What’s Hard Has the Greatest Impact

MozCon 2022 Recap #1:

Doing What’s Hard Has the Greatest Impact

At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in case you missed it or wanted to relive some of the key highlights:

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Sign up for the Premium Hobo SEO Checklist & Premium SEO Tips Newsletter

If you are a website owner or website development professional you can purchase a Premium Hobo SEO Checklist (with early adopters earning a lifetime update to future versions of the checklist and lifetime membership of the Hobo SEO premium newsletter) for £150+VAT.

Read the full article here Sign up for the Premium Hobo SEO Checklist & Premium SEO Tips Newsletter © Copyright 2006-2021 Shaun Anderson

How long does it take to see results from SEO?

This is a clear example of the length of time it takes sometimes to achieve number 1 rankings on Google. John Mueller from Google has been saying this for a long time. SEO takes time. QUOTE: “Making significant quality changes across a site takes time to be picked up & reflected in search. These things […]

Read the full article here How long does it take to see results from SEO? © Copyright 2006-2021 Shaun Anderson

Get Your Free SEO Checklist & Task Manager for 2022

QUOTE: “Absolutely killer/comprehensive SEO audit template via Shaun Anderson (@Hobo_Web) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you’ll ever see.” Cyrus Shepard, July 2022

Read the full article here Get Your Free SEO Checklist & Task Manager for 2022 © Copyright 2006-2021 Shaun Anderson

Using DevTools to test solutions for web performance issues

Page speed quick wins you can implement and how to identify and test them using DevTools Before we jump in, we want to share a useful tutorial for how to use DevTools which covers the fundamentals for inspecting and analyzing web pages. This will be extremely useful as we progress through these page speed issues. […]

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What I Learned In 2021

(This is a personal post so if that isn’t your thing then you should move on.) This is the tenth year that I’ve done a year in review piece. You might benefit from and find yourself in prior year versions. Here are easy links to 2011, 2012, 2013, 2014, 2016, 2017, 2018, 2019 and 2020. […]

Targeting an International Audience with Less Content Duplication

Why are multi-regional web pages created for the same language and when does it make sense? Creating similar webpages for the same language is correctly needed and used when a website needs to contextualise its content to a particular market. The most obvious example of this is e-commerce, where multinational platforms will need to tailor […]

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SEOpinions Q2 2022 | Brainlabs’ POV on SEO

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. 1. The A[nalytics]pocalypse is coming, oh my! For […]

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4 Practical SEO impacts of Google’s machine learning advances

We know that Google has long been an incredible leader in the field of artificial intelligence and machine learning. There are a lot of innovations that they’ve been responsible for that have caused a stir in the SEO industry, but in my opinion the vast majority have not been as impactful to us as SEO […]

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How to Work SEO into Your Digital Marketing Strategy

💡 Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency.

This client sees how much value that SEO can bring but is concerned about where and how it’s going to fit into its existing strategy.…

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