How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs.
Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)
How to do an seo audit quickly and simply with SEMRush.
Read the full article here Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
Moz has a good video on the Google organic quality score theory. You should watch it. It goes into a lot of stuff I (and others) have been blogging for the last few years, and some of it is relevant to the audits I produce (example here). One thing that could have been explained better […]
Read the full article here DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here’s what you need to know about Baidu, China’s primary search engine.
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?
Make it faster: reduce image size by 85% and improve your page speed
Make pages loading much faster regardless your CMS. This case study tests the combined effect on speed by compressing images manually and using a WordPress plugin.
Post from Gustavo Pelogia
The 10 most common WordPress SEO challenges and how to solve them
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. Here are 10 challenges to watch out for, and how you can solve them.
5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. Let’s take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature.
Build it and they shall come: Why your site architecture and search strategy must be aligned
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true … read more
Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.
The best SEO influencers and resources to follow
The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like Rand Fishkin, Danny Sullivan and Matt McGee announcing their departures from the scene in the near future, who should SEOs follow for advice and best practices? Here are some of the best experts and resources in the industry right now.
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
SEO Trends 2017 – A MidSummer Review
Gianluca Fiorelli reviews the two biggest radical changes from Google in the past 18 months 1) Machine Learning and 2) User Experience. Read the latest post by Gianluca for more details.
Post from Gianluca Fiorelli
The Seer-Cathalon: What It’s Like to Intern at Seer
Ready, Set, Go!
Over the last 12 weeks, I’ve worked as a digital marketing intern at Seer’s San Diego office. Throughout my experience, I’ve acquired a tremendous amount of new skills, managed several projects, and have built lasting friendships along the way.…
The post The Seer-Cathalon: What It’s Like to Intern at Seer appeared first on Seer Interactive.
How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing – or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google’s filter bubble – and as an SEO, how you can penetrate it.
A Beginner’s Guide to Ahrefs for Small-Batch Keyword Research
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This post was written by Courtney Louie, a student at Washington State University.
The 15 best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.
Why site speed is as important as ever on the visual web
As the internet has become a more important part of our daily lives, our online experience has evolved and we prefer much more visual content. But visual content, and its associated massive file sizes, slows down websites. Here’s why SEOs shouldn’t overlook this as an issue, and what can be done about it.