Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry’s first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a “technical SEO conference that challenges even developers and code jockeys”. Here are the highlights from a packed event.
What are sitelinks and how can I get them?
What are sitelinks, and how can you maximize your chances of getting them in search? We round up everything you need to know about organic sitelinks, how they can benefit your site, and what you need to do to get them.
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right company?
Black Friday : 15% Discount On Your SEO Audit
As I finish an audit for my most recent customer, the last customer who purchased an SEO audit from me just sent me this: “Hi Shaun, hope you are well We put the changes discussed live (removing the xxxxxxx xxxxxx and other tweaks) and very quickly saw a result We will run it for a […]
Read the full article here Black Friday : 15% Discount On Your SEO Audit
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
Why Search Is Like The Housing Market
SEO vs PPC – which should you do? Find out why the world of search is like the housing market and why you should have both in your marketing strategy.
Post from Arianne Donoghue
Smart shopping season checklists: Mobile and desktop, content and SEO
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the … read more
Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
How To Check Where A Website Ranked Historically In Google For Important Keywords
If you want to check where a website ranked in the past for important keywords, there really is only one option that’s worth exploring.
Read the full article here How To Check Where A Website Ranked Historically In Google For Important Keywords
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
6 Easy Ways to Discover Your Search Competitors
Who hasn’t heard the proverb “keep your friends close, and your enemies closer”?
What factors should you consider before choosing a web crawler tool?
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. That is why a tool that crawls your website on a regular basis and brings back reports on what needs to be fixed is a must-have. What are the key features that you should look for in a web crawler?
Image optimization 101: How to rank higher in image search
Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. But even if you’re highly familiar with optimizing written content for search, you may not know where to begin with images. Here’s how to ensure your images rank well in search.
SEO Consultation Services In The UK
If you need help with your SEO efforts and have an English-language-based website, I can assist. You do not have to be in the UK. We work with clients all over the world and have clients based in Scotland, Wales, Ireland and England.
Read the full article here SEO Consultation Services In The UK
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that will help you choose the keywords that deliver the best ROI for you right now.
Beyond Google Analytics: 10 SEO analytics and reporting tools
Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn’t be where you stop. In this post, we’ll cover some of the best free and paid tools available for SEO reporting and analytics.
Five Analogies to Help Explain SEO to Your Clients
Do your clients understand when you talk about links, redirects and 404s? If not, here’s a list of analogies to help them comprehend SEO a little better.
Post from Gustavo Pelogia
What is keyword clustering, and who cares? (Hint: you should!)
If you’re still optimizing for “keyword strings”, you’re not alone. But the industry is evolving towards a different tactic that helps you to get to grips with your niche and create great-quality content: keyword clustering. So what is it, and how should you go about using it?
What are the SEO benefits of social media?
Social media has a host of benefits in a marketing context, including brand recognition and presence, advertising, customer service, content marketing and more. But does it have any benefits for SEO? We delve into the relationship between social and SEO and whether social media has any direct benefits for SEO. In short: “It’s complicated”.
An in-depth guide to Google ranking factors
Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will summarize the key insights from that series for your referencing convenience, with links to the full explanations of each ranking factor.
Customer reviews: The not-so-secret SEO tactic
Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visibility on Google, why does Google value some reviews more than others, and how can powerful reviews help your business boost website conversions?
5 steps to making your content smarter
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.