Tracking Mobile Visitors in Google Analytics: A Checklist Guide for Mobile Insights
It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers Continue reading »
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today’s post is about a new problem […]
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question: What is the return on […]
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely […]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! is a post from: Occam’s Razor by Avinash Kaushik
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy “brand experience” website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, […]
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. is a post from: Occam’s Razor by Avinash Kaushik