The Handy Guide to Setting Up Scroll Depth Tracking
How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage?
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide
Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]
Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide is a post from: Occam’s Razor by Avinash Kaushik
The Google Analytics Audit Checklist
Google Analytics out of the box seems relatively straightforward. Place a piece of code on all your web pages and watch the data roll in.
When is a Session not a Session?
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Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise.
Four Stories: A Decade of Writing Occam’s Razor!
An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I’ve already celebrated the blog being five years old! I have to admit life has been a tad bit […]
Four Stories: A Decade of Writing Occam’s Razor! is a post from: Occam’s Razor by Avinash Kaushik
Four Stories: A Decade of Writing Occam’s Razor!
An off-topic post this week, to celebrate this incredible outpost you’ve helped create on the web, Occam’s Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I’ve already celebrated the blog being five years old! I have to admit life has been a tad bit […]
Four Stories: A Decade of Writing Occam’s Razor! is a post from: Occam’s Razor by Avinash Kaushik
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to […]
Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
Panic Time or False Alarm? A Beginner’s Guide to Traffic Drop Analysis
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Have you ever been in a situation when your or your client’s traffic has dropped and you’re not sure what to do? How do you know if it’s a real problem or just seasonality?
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here’s how you can fix that.
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]
A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik
A Comprehensive Guide to Tracking Offline Interactions in Google Analytics
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The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business.
A Comprehensive Guide to Tracking Offline Interactions in Google Analytics
The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business.
The Marketing < > Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]
The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik
Rock Analytics More: Obsess About Goals And Goal Values!
If you don’t have goals, you are not doing digital analytics. You are doing i am wasting earth’s precious oxygenalytics. Let’s back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, […]
Rock Analytics More: Obsess About Goals And Goal Values! is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam’s Razor by Avinash Kaushik
4 Things You can do with Screaming Frog that You Couldn’t do a Year Ago
In case you haven’t used it before, Screaming Frog is a web crawler which you can use to crawl a website the way a search engine does.
4 Things You can do with Screaming Frog that You Couldn’t do a Year Ago
In case you haven’t used it before, Screaming Frog is a web crawler which you can use to crawl a website the way a search engine does.
Great Storytelling With Data: Visualize Simply And Focus Obsessively
The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. [Sidebar] I’m experimenting […]
Great Storytelling With Data: Visualize Simply And Focus Obsessively is a post from: Occam’s Razor by Avinash Kaushik
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!
There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I’ve also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I’ve learned a whole lot more, evolved […]
See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! is a post from: Occam’s Razor by Avinash Kaushik