Analytics On The Bleeding Edge: Transforming Data’s Influence
Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. Email. And, a thousand other silos (depending on your company size). One outcome of this reality is that while every team works hard to do their very best work, it is […]
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Simple Tricks To Up-level Your Analytics Reports.
Like you, I consume a whole lot of reports every day – company data, public data. Many are acceptable, some are very good and all the rest leave me extremely frustrated with both the ink and the think. People make so many obvious mistakes. Sometimes repeatedly. Just yesterday I was quietly seething because none of […]
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Smart Data Visualizations: Quality Assessment Algorithm
The gap between a bad and good data visualization is small. The gap between a good and great data visualization is a vast chasm! The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counter productive to distinguishing between […]
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Deliver Step Change Impact: Marketing & Analytics Obsessions
Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes […]
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The Impact Matrix | A Digital Analytics Strategic Framework
The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where […]
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Preparing for GDPR using Google Tag Manager
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As your increasingly crowded inbox will attest, the GDPR deadline is fast approaching, and businesses have to make sure they are compliant with the new EU regulations – even those businesses not based in the EU.
Preparing for GDPR using Google Tag Manager
As your increasingly crowded inbox will attest, the GDPR deadline is fast approaching, and businesses have to make sure they are compliant with the new EU regulations – even those businesses not based in the EU.
Breaking Silos: Passive Consumption + Active Engagement FTW!
Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. The Marketing Industrial Empire is made up of number of components. If you consider the largest pieces, there is […]
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The 30-Minute Information Architecture Audit
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The SEO community really doesn’t take much persuading when it comes to the importance of links.
The Very Best Digital Metrics For 15 Different Companies!
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. […]
The Very Best Digital Metrics For 15 Different Companies! is a post from: Occam’s Razor by Avinash Kaushik
Getting Started with Measuring Brand Awareness
Few people dispute that brand awareness is an important consideration for companies of all sizes – there’s a half-trillion dollar global advertising industry built largely on that premise, after all.
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]
Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies
Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons. The reasons are that […]
It’s Not The Ink, It’s The Think: 6 Effective Data Visualization Strategies is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
How to Diagnose and Fix a Self-Referral in Google Analytics
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A self-referral in Google Analytics is a session where the source is your own site.
Spot Data Issues From the Start With Weekly Analysis
When marketers think of weekly analysis, the focus is almost always on understanding how a campaign performed. This could be the number of leads generated, the CPA (cost per acquisition) metric, or anything that measures the different aspects of a mark…
The Handy Guide to Setting Up Scroll Depth Tracking
How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage?