5 YouTube optimization tips to improve your video rankings
YouTube is huge, and it’s no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like standing out from the crowd. Here are five optimization tips for your YouTube videos that will help you to start doing better in search, get recommended, and gain more traction.
How videos generate quick SEO results
You might not be a media and content-oriented company, but you should still consider the perks of having videos for your products and services. According to MWP, online video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text.
Introducing the new Webmaster Video Series
Google has a broad range of resources to help you better understand your website and improve its performance. This Webmaster Central Blog, the Help Center, the Webmaster forum, and the recently released Search Engine Optimization (SEO) Starter Guide a…
Introducing the new Webmaster Video Series
Google has a broad range of resources to help you better understand your website and improve its performance. This Webmaster Central Blog, the Help Center, the Webmaster forum, and the recently released Search Engine Optimization (SEO) Starter Guide a…
How to optimize your videos for YouTube: Best-practice tips
Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. But with so much competition with other great video content, how can you make yours stand out and be discovered by users?
Google videos vs. YouTube: Which is the best video search engine?
Video is booming as a content marketing medium. But which video search engines should you focus on optimizing for? This article will explore the differences between YouTube and Google Videos, the two biggest video search engines on the web.
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
How video impacts mobile web performance and UX, part 3: detecting and remedying issues
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.
How video impacts mobile web performance and UX, part 2: autoplay and audio
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we’ll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
Vertical Video Really Might Be More Engaging
Jonathan Allen discusses the rising trend for vertical video and its consumption across different platforms. Do you think vertical video will be a big trend for 2017?
Post from Jonathan Allen
Can sub-three second video ad views deliver results?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth?
Eight content marketing trends to think about in 2017
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective?
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
12 video SEO tips to help improve your search rankings
Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of SERPs. Thus, it’s time to consider the following tips…