Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research.
Ad Planner Alternatives: 4 API’s for Search Volume Data
Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect, but […]
The post Ad Planner Alternatives: 4 API’s for Search Volume Data appeared first on Builtvisible.
Five simple SEO practices to remember when setting up a new blog
When trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidance can be very technical.
26 best expert-recommended free SEO tools
SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs.
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Keyword research: the ultimate guide
Before writing content, you’ll have to decide what terms you want to be found for. You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in […]
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
SEO for Etsy: three tips to improve your store’s search visibility
Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.
Do’s and don’ts in SEO copywriting
SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content […]
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of … read more
How one small word makes a huge difference on Google SERPs
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
Keyword research for your webshop
When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun […]
Why should you focus on multiple keywords?
In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO plugin helps […]
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
A couple of time-saving keyword optimization techniques for you to try
If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not enough time in the day.
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for.
Basic SEO training: long tail keywords
Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more […]
5 Steps to Spotting Keyword Opportunities
The new year is a great time to refresh your SEO campaign. Daniel Bainchini shows us how you can spot good keyword opportunities to focus your SEO efforts on.
Post from Daniel Bianchini
How to choose the perfect focus keyword
Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the…
This post first appeared on Yoast. Whoopity Doo!
Branding & your keyword strategy
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of…
This post first appeared on Yoast. Whoopity Doo!