Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just the design that is being overhauled, but the content too.
2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts to connect marketing up with other parts of the business.
Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process.
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Why accessibility is key for search and visibility
If you’re involved with search visibility and SEO, you’ve no doubt thought about all sorts of ways to boost your site up the search rankings. But if your site isn’t web accessible, your efforts will be in vain for one-fifth of your potential visitors.
Hand Coding A Personal Website
Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I […]
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SOLID UI: Bringing Development Thinking to User Interface Design
Over the past n years, I’ve been doing 3 different things: marketing (10), UX (7), and development (more than I’ll admit to). More recently, I’ve been building a bunch of interesting things for the team at SEOgadget, ranging from Twitter Streaming API storage and infrastructure, to a project management system, and a reporting suite. What […]
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