11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to … read more
How to find copyright free images with Google Image Search and other resources
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images.
Imitating search algorithms for a successful link building strategy
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us, at a relatively low cost, quite staggering.
Google’s Joris Merks on the importance of leadership for digital transformation
Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies.
Why Photoshop is no longer an “extra” skill for modern marketers
Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success.
How to keep the ‘person’ in ‘personalization’ without being a creep
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines.
How to avoid your search marketing campaign falling short of its potential
If you’re working as an SEO professional this post is for you. I’ll show you some practical ways you can ensure that your campaign reaches it’s potential.
Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.
Adopting a consumer mindset for your SEO strategy
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
The Marketing Immediacy Mantra: how to deliver excellent real-time experiences
Engaging consumers in the moment is becoming a top goal for direct marketers; however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started.
10 secret ingredients of a 10x marketer
What attributes make for a brilliant marketer?
Understanding our love of visual content
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
Shift London: Are you ready to join the #Digirevolution?
What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change?
24 key skills for SEO professionals (and wannabes) in 2016
There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I thought I’d explore this in a little more detail, for anybody looking to forge a career in search.
Insights on digital leadership & transformation from last week’s #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.