Why are high-consideration customers becoming more decisive?
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Nine excellent examples of web form design
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience.
“Can machines think?” What humans need to learn about artificial intelligence
Maybe if we can define ‘can humans think?’ in a scientific way that we can all agree on, then we will have an irrefutable set of metrics for the inevitable machine intelligences that will be part of our lives.
Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!
Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in GeoFlow for Excel.
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!
10 best tools for generating super-hot leads
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?
Guide to Excel VLOOKUP basics and top five rookie mistakes
An Excel VLOOKUP can be a marketer’s best friend because it can save you hours of work.
13 time-saving Excel shortcuts & tips for marketers
Here’s an update of our classic Excel tips and shortcuts list with a few that reflect some new functionality in Excel 2016.
How to become the intelligence thought leader for your organisation
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business … read more
Thought leadership as a strategy for innovation and growth
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New … read more
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
Nine lesser-known SEO resources and blogs you might not follow, but should
I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.
40 free digital marketing tools to help grow your business
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
Quiz: Can you decipher these 25 marketing and business buzzwords?
Action these learnings while going forward, my most synergised thought-leader…
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
Quiz: How well do you know these 25 SEO acronyms?
SEO, SEM, PPC, CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.
What the evolution of search can teach marketers about digital transformation
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.