Using Python to recover SEO site traffic (Part two)
In this edition, we dive deeper into how your SEO site traffic can recover from a site migration using Python, resourceful code snippets and tools.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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Using Python to recover SEO site traffic (Part one)
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step.
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Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO.
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How to safely change themes on your WordPress site
Changing a WordPress theme can be a trivial task, but it requires careful steps if you have a big website and don’t want to take risks. Lucy Barret explains.
Using behavioral design to reduce bounce rate
A good bounce rate is important for online success. By using insights from online user behavior to improve your website design, you can increase engagement, reduce bounce rates and ultimately improve conversion.
What to consider when selecting marketing channels
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. The choices are endless, but what’s really important? Pius Boachie provides a list of some key considerations.
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to keep up. Amanda DiSilvestro shares 10 aspects of SEO to master as a starting point.
How to reduce your site’s bounce rate
Bounce rate is a metric that gets a lot of press and for good reason. It often serves as a strong indicator that your website is not engaging the user, ultimately meaning that they leave a page without interacting with it. Simon Ensor offers a refresh on some key actions you can undertake to improve bounce rate for your site.
GDPR: ensuring your website is secure
In the run up to the new General Data Protection Regulations (GDPR), new data shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits.
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. … read more
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
How to migrate your WordPress website domain name
There are many instances where a website might be required to change its domain name. For example, your website might be penalized heavily by Google, and you want a new domain, or you might want to rebrand your business. In this article, we will focus on the tools and techniques that will allow you to migrate WordPress website domain name with minimal impact on SEO.
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’. If you are yet to make the switch, we’ve put together this guide to help you migrate to HTTPS.
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
The dark side of SEO can be crippling to a business if they aren’t aware of how to fight back. Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.
8 tips for boosting the speed of your WordPress site
Slow-loading web pages can slowly become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. If you have a WordPress site, there are a number of easy and effective methods you can use that will significantly increase your site’s loading speed.
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks – and search is no exception. But to truly understand how Google interprets “success” in search results, we need to understand something called search satisfaction.