How A/B and multivariate testing can skyrocket your social media conversions

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion opportunities.

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How to win at SEO with FAQ schema markup

If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search.

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Six must-know international SEO tips to expand your business

International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.

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Looking back at (almost) a decade of Yoast

It’s almost 2020 and a brand-new decade is right around the corner! A decade ago, Yoast didn’t even exist yet. A lot has changed in the past 10 years. In this blog post, I would like to look back at (almost) 10 years of Yoast. And, I’ll look at our plans for next year! 2020 […]

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How we make Yoast SEO understand your language

One of the key features of Yoast SEO is the content analysis. The analysis consists of multiple checks that give you SEO and readability feedback on the texts you write on your website. Some of these checks are language-independent. For these, we don’t need to create specific versions for, say, French and English. For others, […]

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Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

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Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.