Replace (Not Provided) With Behavioural Analysis & Fuzzy Matching To Boost SEO
Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.
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SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off.
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4 Easy & Honest SEO Mistakes That Could Penalize Your Site
You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong.
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SEO: The O Is For Outing
As professional SEOs, we have a responsibility to make the web a better place. Contributor Kerry Dean argues that accusing our peers of wrongdoing may not be the best way to do this.
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Ranking First Is Good, But First With Prerender Is Better
How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.
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How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
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How To Win At SEO & Content Marketing In 2015
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
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Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
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37 Awesome Tools To Get The Most From Your SEO Campaigns
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
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Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]
Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies.
The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land.
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Six Reasons To Fire Your SEO Agency
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
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Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
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How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust.
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How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
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How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared…
Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now
You may have heard buzz about Google’s “Knowledge Vault.” Contributor Eric Enge explains what it is and the real-world implications you should be considering.
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Up Close @ SMX: Avoiding SEO Disasters
Contributor Russell Savage recaps Mark Munroe’s presentation at SMX East, in which he discussed common SEO disasters, as well as ways to detect and prevent them.
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Should You Copy A Top Site’s SEO?
Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown.
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What Do Structured Snippets Mean To Your Page-Level Content Strategy?
Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format.
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