Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
The post Top five B2B digital marketing tips during COVID-19 times appeared first on Search Engine Watch.
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
The post Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats appeared first on Search Engine Watch.
Digital marketing during COVID-19 times: Data-driven insights
The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.
The post Digital marketing during COVID-19 times: Data-driven insights appeared first on Search Engine Watch.
Correlating online behavior to pandemic events and accelerating future digital
Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.
The post Correlating online behavior to pandemic events and accelerating future digital appeared first on Search Engine Watch.
Top three marketing trends for the COVID-19 era
If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.
The post Top three marketing trends for the COVID-19 era appeared first on Search Engine Watch.
Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
…
The post Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19 appeared first on Seer Interactive.
Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs.
…
The post Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times appeared first on Seer Interactive.
Free resources to grow your business during lockdown
Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.
The post Free resources to grow your business during lockdown appeared first on Search Engine Watch.
How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
The post How to improve your digital marketing with competitor analysis appeared first on Search Engine Watch.
Industry Update: Travel & Hospitality COVID-19 Impacts
What Happened?
The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes.
While there are clear shifts in the industry right now, research demand remains as people are eager to travel following the pandemic.…
The post Industry Update: Travel & Hospitality COVID-19 Impacts appeared first on Seer Interactive.
5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
Industry Update: Google Shopping Introduces Free Product Listings
This post was co-authored by Chris Evans & Vanessa Rodriguez.
What You Need to Know
Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S.…
The post Industry Update: Google Shopping Introduces Free Product Listings appeared first on Seer Interactive.
How lead nurturing can help maximize your digital sales
Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally Digital Media guides you all the way.
The post How lead nurturing can help maximize your digital sales appeared first on Search Engine Watch.
Digital Marketing Checklist Template: Business Impact of COVID-19
This post was written by Molly Quinn & Rebecca Kilcoyne
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us rethink our strategy and timing of analyses.…
The post Digital Marketing Checklist Template: Business Impact of COVID-19 appeared first on Seer Interactive.
Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers
Businesses and Customers Alike Rely on Amazon
Not only do businesses rely on Fulfillment by Amazon (FBA) to get their products to customers, but customers rely on Amazon to get the products they need in a timely manner.
ICYMI: On Tuesday, 3/17 Amazon a…
From “Green” to Great: Your First Year in a Marketing Agency
The Top 5 Things You Must Focus on in Your First Year
Photo by Markus Spiske on Unsplash
First, let me start by saying congratulations! Landing your first full-time marketing position is one hell of an accomplishment. It is no easy feat.…
The post From “Green” to Great: Your First Year in a Marketing Agency appeared first on Seer Interactive.
What makes a successful marketer in this digital age?
Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.
The post What makes a successful marketer in this digital age? appeared first on Search Engine Watch.
No risk, no reward: The danger of not taking chances in Digital PR
Whatever the budget or scale, creating a pitch for a new campaign takes a huge amount of work. The deflating moment – for any creative agency, in any discipline – is when a strong idea is turned down because the client feels it too risky for them. If the subject really isn’t that contentious, how do you persuade a client that it really is something they should consider?
Post from Blueclaw
The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
The post The email marketing landscape 2019 and way ahead for 2020 appeared first on Search Engine Watch.
3 survival tips for content marketing in an unpredictable landscape
Digital marketing is unpredictable. This content marketing survival toolkit offers tips for successful content creation that adds long-term business value.
Post from Helen Brooks