Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
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Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money
Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Yet coupon sites can interfere with this delicious combo.
B2C site owners should consider solutions that:
- Allow for less friction
- Allow for more control of the brand and shopping experience
- Increase the likelihood of brand loyalty
What are Coupon Sites?
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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Top five B2B digital marketing tips during COVID-19 times
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.
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Digital marketing during COVID-19 times: Data-driven insights
The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.
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Correlating online behavior to pandemic events and accelerating future digital
Andy Betts shares BrightEdge search insights that highlight how marketers can prepare for new digital normalities.
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Top three marketing trends for the COVID-19 era
If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.
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Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
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Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs.
…
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Free resources to grow your business during lockdown
Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.
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How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
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Industry Update: Travel & Hospitality COVID-19 Impacts
What Happened?
The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes.
While there are clear shifts in the industry right now, research demand remains as people are eager to travel following the pandemic.…
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5 Reasons You Need A Digital Strategy Now
A digital strategy is an approach with direction, an in-depth understanding of audiences and growth opportunities, and the ability to leverage an online presence to drive a business forward.
Post from Lauren Irwin
Industry Update: Google Shopping Introduces Free Product Listings
This post was co-authored by Chris Evans & Vanessa Rodriguez.
What You Need to Know
Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S.…
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How lead nurturing can help maximize your digital sales
Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally Digital Media guides you all the way.
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Digital Marketing Checklist Template: Business Impact of COVID-19
This post was written by Molly Quinn & Rebecca Kilcoyne
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us rethink our strategy and timing of analyses.…
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Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers
Businesses and Customers Alike Rely on Amazon
Not only do businesses rely on Fulfillment by Amazon (FBA) to get their products to customers, but customers rely on Amazon to get the products they need in a timely manner.
ICYMI: On Tuesday, 3/17 Amazon a…