Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.
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Inbound marketing for brand awareness: Four up-to-date ways to do it
Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.
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Transforming advertisement and graphic design through AI
AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further.
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How businesses can use YouTube to tackle the COVID-19 business crisis
Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.
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How to use in-market audiences for better search campaigns
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns.
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What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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How AI can supercharge performance marketing
New white paper by SherloQ™, powered by IBM Watson, shows how AI can boost performance marketing, highlighting the power of AI-driven websites and ad campaigns.
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Six tools for effective influencer-driven content marketing
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.
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PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key
But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
Fair question, but let me tell you why conversions are important to everyone.
- Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey.
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Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
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Podcasts and internet marketing: Are you missing the boat?
Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts.
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10 Reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans.
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Seven brand health metrics and how to measure them
Struggling to figure out where your brand’s strengths and weaknesses are? This article will help understand and measure all common brand health metrics.
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The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
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Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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The three most critical marketing metrics to measure right now
Credly’s VP of Marketing shares three of the most critical marketing metrics to measure in these unique circumstances.
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Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money
Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Yet coupon sites can interfere with this delicious combo.
B2C site owners should consider solutions that:
- Allow for less friction
- Allow for more control of the brand and shopping experience
- Increase the likelihood of brand loyalty
What are Coupon Sites?
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Ecommerce marketing this Independence Day will be tricky: Four must dos
Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.
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