The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
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Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
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Where do you take your marketing strategy from here?
By focusing on a content-first strategy, you can ensure your marketing plans don’t go to waste in this unpredictable year
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
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Everything you need to know about audience targeting without relying on third-party cookies
The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty advertisers
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Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs
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2021 Will be the year brands make winning experiences out of remote interactions
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021
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Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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Cross-channel and cookieless: How measurement will evolve in 2021
The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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Top four contact page mistakes that cost you conversions
Your website’s contact page is possibly one of the most viewed pages and an integral part of conversions. Here’s how you can navigate contact page mistakes successfully.
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Eight platforms helping small businesses in digital transformation
A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.
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The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic.
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Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
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