Five ways to innovate your ecommerce sales funnel
If you are seeing your sales numbers stagnant, it is a good idea to analyze and innovate your sales funnel prior to attempting to bring in more traffic.
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Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs
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2021 Will be the year brands make winning experiences out of remote interactions
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021
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Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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Cross-channel and cookieless: How measurement will evolve in 2021
The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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Top four contact page mistakes that cost you conversions
Your website’s contact page is possibly one of the most viewed pages and an integral part of conversions. Here’s how you can navigate contact page mistakes successfully.
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Eight platforms helping small businesses in digital transformation
A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.
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The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic.
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Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
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A Digital Marketer’s Guide to Crisis Management
Crisis Management in 2021
2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know.
Marketing can be difficult in such a tremulous time.…
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Case study: Schneider Electric’s digital transformation through centralized search
Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.
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Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever – even seasoned marketing experts are hopping on the affiliate train. How will you come out on top?
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Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure
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Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions.
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Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
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