Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption
Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting opportunity and just like that— Poof! You’re back at square one and feeling defeated.
As a Sr. People Ops Manager at Seer, I have to communicate hiring decisions to candidates and unfortunately, it often entails being the bearer of bad news.…
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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Six content ideas to supercharge your marketing in 2021
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out
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Marketing Analytics: Attribution Is Not Incrementality
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. There is a sharper focus on Revenue/Profit. From there, it is […]
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Conversion Tracking in a World Without Cookies
This post was written by: Sara Vicioso and Emma Welcher.
Balancing Measurement Needs While Respecting User Privacy
Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand which targeting is driving results, inform optimizations, and more.…
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Types of TikTok Ads & How to Use Them
Since TikTok is so new, and there’s such a limited amount of information out there about it — many marketers feel unsure about advertising on the platform.
In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide.
…
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What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word “influencer” wasn’t even officially added to the English dictionary until 2019.
Since the birth of Instagram in 2010, however, influencer marketing has exploded into a popular means of brand expansion and sales generation.…
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Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Quora and Reddit: Powerhouses for SEO and marketing in 2021
If you’re avoiding these platforms, your search strategy is incomplete
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2021 Google I/O Conference: Quick Recap
It’s that time of the year again, that’s right, time for Google I/O.
As digital marketers, we are more invested than the average human in the monster that is Google so our team always looks forward to hearing how the tech giant is making moves across their consumer and partner products / services.…
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Designing for Accessibility: Improving User Experience for Everyone
More than 1 BILLION people worldwide have a disability or impairment.
That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design.…
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Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable skills that will easily transfer to the workplace.
Take it from me — I’m a recent graduate from the class of 2020 and I have a liberal arts college degree in English literature.…
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
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Going beyond keywords: how conversational insights take the guesswork out of marketing
Conversational marketing platforms enable brands to use AI-powered chatbots to “speak” to consumers, leveraging conversational data to guide customers through every stage of the buying funnel
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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
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Where do you take your marketing strategy from here?
By focusing on a content-first strategy, you can ensure your marketing plans don’t go to waste in this unpredictable year
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