Seerfest 2022 Session Recap: How to Transform Your Brand Inside Out
Seerfest 2022 Session Recap:
How to Transform Your Brand Inside Out
In 2022, customers care about more than just the product or service you are selling. They care about your brand – what you stand for, what you represent, what your purpose is.…
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Seerfest 2022 Session Recap: The Future of Your Digital Career Isn’t Search
Seerfest 2022 Session Recap:
The Future of Your Digital Career Isn’t Search
In today’s fast paced world, it’s easy to get siloed into your own division, especially in digital marketing.
Most marketers stay within their lane and rarely lend their skills to teams or divisions outside their own, but as Court Wakefield pointed out at Seerfest 2022, when marketers collaborate with other divisions, we can uncover our best kept secrets.…
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Seerfest 2022 Recap: Do Good, Do Well
This post was written by: Caloua Lowe and Kia Street.
Seerfest 2022 Recap: Do Good, Do Well
That’s a wrap for our 4th annual marketing conference!
With more than 600 marketers joining us (virtually!) for Seerfest this year, we raised over $17K for our local community partners Think Dignity and Covenant House PA.…
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Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content (UGC) is one of the hottest topics within digital marketing right now. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions on highly polished and expensive creative seems to be changing rapidly.…
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Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It truly is the bee’s knees. You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually […]
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What’s Different about Seerfest 2022: Do Good, Do Well
2-Day Virtual Conference on Balancing Purpose & Profit in a Digital World
We’re bringing back Seerfest – our annual conference supporting charity – for a fourth year in an all new way.
Event Details:
- When: Wednesday, March 16th & Thursday, March 17th.
…
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Planning Your 2022 Marketing Calendar (with BONUS Template)
2022 Marketing Campaign Planning
Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.
The events in the calendar range from holidays to full-month themes to fiscal year key dates. We’ve aggregated some of the top events you should keep an eye on as you work through your campaign planning into an excel spreadsheet.…
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Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand — as it helps humans comprehend meaning, reveal patterns, identify outliers, and draw actionable conclusions — making it a critical tool in business.
In this article, learn about data visualization, how it can help your business, and what makes a data visualization “good”.…
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How to Change Roles within a Company
So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch from the SEO team over to the Analytics team. It took a lot of research, patience, and encouragement from my both the SEO and Analytics teams, but I made the jump nonetheless. …
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Why Seer Invests so Much in Training
When I got my first “real” job, my training consisted of watching a couple hours of training and safety videos, job shadowing, and then on-the-floor training for a couple of days. Granted, the learning curve wasn’t very steep, but I learned the value of proper training. …
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How to Create a Seamless Out of Office (OOTO) Plan
According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea of rejuvenation is different, the majority of people can agree that taking some much needed vacation time helps with bouncing back.
At Seer, we’re lucky to have a generous time-off policy (Thanks, Leadership!) that allows everyone at the company to take unlimited Paid Time Off (PTO).…
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Social media marketing: four keys to boost lead generation and sales
Here’s how brands can succeed at digital marketing, improve search visibility, and drive business value altogether
The post Social media marketing: four keys to boost lead generation and sales appeared first on Search Engine Watch.
How Do Search Engines Work
Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you.
When you type a query into a search engine, web crawlers, known as bots or spiders, crawl thousands, sometimes millions of pages in their index, …
Social SEO: How SEO and Paid Social Media Can Work Together
This post was written by: Ismaeel Elkhateeb.
What is Social SEO?
In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From SEO to Paid Social to Paid Search, we optimize these channels to perform at the highest level.…
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Influencers in today’s SEO
As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site’s rankings when properly utilized
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How Interview Feedback Made Me a Better Candidate
My nerves didn’t go away just because I was looking forward to my interview with Seer. But what did go away was the feeling of uncertainty. Besides, most interviewers expect that the candidate will be nervous, and the interviewer will prepare accordingly. …
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Three Breakout Themes from MozCon 2021
Thank you Seer MozCon 2021 Team for contributing to this recap: Leena Chen, Ismaeel Elkhateeb, Chase Freezman, Sara Janae Niemiec, and Katelyn Sidley.
1) Communicating & Presenting Value to Non SEOs
Relevant Sessions:
- Build for Search: Modern Web Dev That Puts SEO First | Dana DiTomaso
- Reporting for Duty: Why You Start Using GA4 TODAY | Brie Anderson
- Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work | Areej AbuAli
Main Points:
- How to speak with Devs
- How to speak with CEOs
- How to use more than just tables + excel (like pie charts, tables, etc)
Dana Di’Tomaso hit home when she said “SEO is no longer a garnish, it’s a main dish”.…
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How to Get Hired After Being Turned Down From a Job: From Rejection to Redemption
Any type of rejection is tough. Investing time, effort, and emotional stock into an exciting opportunity and just like that— Poof! You’re back at square one and feeling defeated.
As a Sr. People Ops Manager at Seer, I have to communicate hiring decisions to candidates and unfortunately, it often entails being the bearer of bad news.…
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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Six content ideas to supercharge your marketing in 2021
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out
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