The Complete Digital Analytics Ecosystem: How To Win Big

The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day […]

The Complete Digital Analytics Ecosystem: How To Win Big is a post from: Occam’s Razor by Avinash Kaushik

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, […]

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! is a post from: Occam’s Razor by Avinash Kaushik

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here’s the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that […]

Smart Dashboard Modules: Insightful Dimensions And Best Metrics is a post from: Occam’s Razor by Avinash Kaushik

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company’s path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. […]

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples is a post from: Occam’s Razor by Avinash Kaushik

Everything a CMO Must Know About the Digital Marketing Landscape

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

Friday Commentary: How I Learned to Stop Worrying and Love SEO

Internal teams working with outside Digital Marketing consultants: often there is some member that finds the very concept of outside consultants threat. Why that fear? Kristine Schachinger talks about how to take this away.

Post from Kristine Schachinger on State of Digital
Friday Commentary: How I Learned to Stop Worrying and Love SEO