Quiz: Can you decipher these 25 marketing and business buzzwords?
Action these learnings while going forward, my most synergised thought-leader…
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
The post A Look at Tomorrow for Digital Marketers appeared first on Builtvisible.
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
Facebook and the Advent of Searchless Search
Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]
The post Facebook and the Advent of Searchless Search appeared first on Builtvisible.
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
The post A Look at Tomorrow for Digital Marketers appeared first on Builtvisible.
10 Ways to Boost Facebook Engagement Without Ads
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
Post from Lisa Lacy
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
Suck Less | A Plea For User-Centric Design: Powered By You!
Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I’ve written about the biggest mistake web analysts make. Today’s post is an adjacent mistake: The cardinal sin of spending […]
Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam’s Razor by Avinash Kaushik
12 Tips for Executing a Successful Rebrand
Rebrands can make big headlines and offer brands fresh starts, but they also come at the expense of brand and search equity. Lisa Lacy looks at when it makes sense to rebrand – and how to successfully pull it off.
Post from Lisa Lacy
Ad Block Tracking With Google Analytics: Code, Metrics, Reports
You don’t use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I’m being sarcastic. I am not, and this post is all about getting the data to […]
Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam’s Razor by Avinash Kaushik
Stop Making Crap Websites
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
Post from Barry Adams
10 secret ingredients of a 10x marketer
What attributes make for a brilliant marketer?
Why we Need to Stop Marketing to our Friends and Actually Start Marketing
It was a dreary Sunday evening. I was browsing Facebook and a message came in. A friend of mine – who works in PR – sent a message to me and dozens of other friends as a group message. I don’t have access to the message anymore (I ‘left’ the group pretty much straight away […]
Post from Steve Morgan
Insights on digital leadership & transformation from last week’s #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
What Should We Learn from Pornhub’s Marketing?
Jodie Harries shows us why Pornhubs marketing activity carries on being successful, taking what can be considered a risqué brand vertical into the mainstream land of advertising, competing with the likes of Coca-Cola and McDonalds.
Post from Jodie Harris
A Great Analyst’s Best Friends: Skepticism & Wisdom!
Here’s something important I’ve observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data […]
A Great Analyst’s Best Friends: Skepticism & Wisdom! is a post from: Occam’s Razor by Avinash Kaushik
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen … read more
The Marketing < > Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I’m doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So. Please do sign up. But, first, as you’ve come to expect from this blog… Context… Should you own […]
The Marketing Analytics Intersect: My Newsletter! is a post from: Occam’s Razor by Avinash Kaushik
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz