Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media…
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities.
What will make your social audience click (if it’s not clickbait)?
Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
How social proof can boost SEO
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.
Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
Five very quick tips to building a loyal ecommerce customer base
Don’t leave all that juicy revenue out there; get smart about re-engaging and watch your numbers climb.
Why understanding frequency is key to success with Facebook advertising
How do you ensure that your Facebook ad campaign is working as hard as it possibly can?
40 free digital marketing tools to help grow your business
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
Seven innovative social media marketing tools you should be using
Social media is the fastest changing internet phenomenon. We see startups and new tools almost daily! Here are seven newer social media marketing tools you need to try this year.
How to use emojis in your marketing campaigns
Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Six steps for an effective B2B content marketing strategy
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Snapchat moves into personalised mobile search
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
Facebook’s Lookalike Audiences for ecommerce: segment before you build
One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting.
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking.
Integrating CRM with social: how advocates are built
If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings.