How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there’s no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and – hopefully – turning a profit with your blog.
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which local link building tactics worked for them. Here’s what they found.
ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand’s digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options.
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. We’ve created a checklist to help you review your social media marketing and keep on top of the latest trends.
Killer demand gen strategy, Part 3: Facebook advertising
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
How to get started with Twitter advertising
Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. So what can you do with Twitter advertising, and how can you get started setting up a campaign?
A search marketer’s guide to using paid social media
SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However, there are significant SEO benefits to be gained from utilizing social media advertising as both an outreach platform and also as an analytics platform.
What are the SEO benefits of social media?
Social media has a host of benefits in a marketing context, including brand recognition and presence, advertising, customer service, content marketing and more. But does it have any benefits for SEO? We delve into the relationship between social and SEO and whether social media has any direct benefits for SEO. In short: “It’s complicated”.
Pinterest moves into paid search: What you need to know
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
How to effectively combine online and offline lead generation
In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
The 2-step guide to driving sales with Pinterest
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here’s how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy.
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform.