Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant influencers.
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Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.
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7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here’s a roundup of seven social media monitoring tools that could revamp your 2019 strategy.
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Four ways to use webinar marketing for reputation management
Webinar marketing has grown in popularity for loads of reasons. One way it’s quite useful is for reputation management. Here are four tips for how to do it.
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Tips to maximize ROI on paid social: Facebook + Instagram
As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI for paid social.
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How to scale your social media marketing to build traffic and leads
Scaling social media can be risky because it’s about human connection. Here are 3 pieces of the puzzle you should scale — and two things you shouldn’t.
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Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?
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Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
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What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
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How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
The post How to optimize your Instagram account for search engines appeared first on Search Engine Watch.
How to blend performance and branding for a Q4 boost
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
What is social media listening (and how it can help your SEO)
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? Social listening is the key.
Gear up your paid social plan for Q4
Paid social is likely to have a significant impact on your overall efforts in Q4 – not only in building the funnel but actually delivering end-of-the-funnel conversions. It’s important to get started on any campaigns now to set yourself up for success.
Google’s speed update now applies for all users – how does it affect you?
We look at how Google’s speed update affects all users.
Gamification: here comes a new challenger
We look at what gamification means for a business and check some of the best examples around.
Facebook launches video marketing tool
Facebook’s Brand Collabs tool promotes business to creator networking and new types of video.
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
How to use SEO on LinkedIn
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits – both for your personal profile and also for your business.
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.