Capitalizing on paid social in B2B industries
Driving business from paid social ads challenges B2B stakeholders. An outline of what works well in the B2B space and how to make it work for you.
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Pre-made calendar with over 300 holidays to help plan editorial content
Looking for a holiday calendar to help plan editorial or social media content? Here’s a calendar with more than 300 holidays to give you ideas and inspo.
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Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
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Top four social listening tools for 2020 and why they’re great
Every business wants as much customer feedback as possible. A list of the best social listening tools for the coming year.
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Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on key areas.
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LinkedIn retargeting strategies: B2B advertising for the win
LinkedIn gives B2B advertisers unique capabilities to interact with users who haven’t converted in the funnel. LinkedIn retargeting strategies explained.
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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.
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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.
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Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.
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Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines. Boolean operators decoded.
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How to master LinkedIn’s algorithm to boost engagement
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands using the platform well.
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How to master LinkedIn’s algorithm to boost engagement
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands using the platform well.
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Call for PPC & CRO speakers at the next ADworld Experience
The European largest PPC & CRO event has opened the hunting season for case stories to be presented at the next edition, which will be held in Italy on April 23-24, 2020. Here are all details to apply successfully.
Post from Gianpaolo Lorusso
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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Top advanced YouTube SEO tips to boost your video performance
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.
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Top 19 Instagram marketing tools to use for success
One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from filters to analytics.
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Eight tips to get the most from your Facebook business page in 2019
There are more than 80 million Facebook business pages. Eight effective tips on how marketers can stand out from the other 79,999,999 marketers.
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Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the power of social media for SEO.
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Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.
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Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your audience tick in 2019.
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