Category: Content

Copy.ai First, I decided to take NLG tool Copy.ai for a test drive. Upon entering your email address, Copy.ai first asks you to answer a short survey which helps the tool customise itself to your requirements and needs. Once on the main dashboard, you can choose from a number of content creation tools, with the […]

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How has the travel landscape changed? Travelling abroad has been severely altered by the pandemic. With curfews and travel restrictions put in place across the world, there has been a significant impact on global tourism – visits to see family, uncover new culture or discuss business have been halted. In fact, global revenue was estimated […]

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Who are Millennials and Gen Z? Before we discuss the value of targeting these generations, it’s important that we define the age groups that we’re talking about. There’s plenty of debate as to the cut-off point for each generation; some sources imply that Millennials are as young as 24, while others claim that Generation Z […]

The post Audience Insights for Financial Services: How to Target Millennials and Gen Z appeared first on Builtvisible.

Interview In your talk, you mentioned the role of keyword research in creating niche content. Could you tell us about the importance of organic keyword research in a bit more detail? Keyword research provides a deeper insight into your audience’s needs and can help you understand your brand’s products and services from the audience’s perspective, […]

The post Creating content that drives demand: your questions answered appeared first on Builtvisible.

Why content formats matter When writing about a technical or specialised subject matter, such as supply chain engineering or medical device testing, the message can easily get lost in the technical details. This can make your b2b content hard to follow or comprehend.  Using an interesting format however, will help you create a compelling narrative […]

The post FS and B2B brands: How to turn complex topics into engaging content appeared first on Builtvisible.

The tech behind NLG: what is GPT-3? If you’ve heard about NLG, then you might well have heard of GPT-3. By way of definition, GPT-3 (which stands for Generative Pre-trained Transformer 3) is essentially an intelligent software designed by OpenAI to read and understand words and then generate copy in a way that can be […]

The post Why you should still buy copywriting time in an era of AI and Natural Language Generation tools appeared first on Builtvisible.

1. It enhances your overall customer experience Rather than customers coming to your site and feeling overwhelmed searching for what they want, a filtering tool will do the hard work for them and streamline their results. The personalised solutions will leave customers feeling catered for, which simplifies their journey to conversion. For example, Illamasqua has […]

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Foreword Before we dive in, I think it’s important to note that digital marketing in itself can have an impact on the environment. The average webpage produces 1.76g of Co2 per page view, meaning brands should be considering more eco-friendly practices across their websites. They should be making them more responsive, easier to navigate and […]

The post Sustainability in ecommerce: the communications challenge appeared first on Builtvisible.

Content agency kick-off: what to expect and how to maximise your investment At the bottom of this article, I’ve listed some of the non-negotiables you should expect of your content agency, but to start, here are five valuable steps you (as the client) can take to make sure your new partnership sets off on the […]

The post Maximise your content agency investment: onboarding is a two-way street appeared first on Builtvisible.

Make sure you’re found in the right place at the right time, by the right person You want your product pages to rank for terms which are so relevant to your target audience’s needs, that your product cannot possibly be described as boring. By targeting the right searches, you’ll find the most receptive audiences. To […]

The post 5 ways to spice up your content when you have a ‘boring’ product appeared first on Builtvisible.

A typical day There are no typical days as a Head of Product, there’s always a new project on the table or a new challenge to solve. Today, as an example, I had a meeting with Olivia, our Head of Digital PR, and two of our content consultants to build out the training calendar for […]

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