How to win conversions with product filtering designed for SEO
1. It enhances your overall customer experience Rather than customers coming to your site and feeling overwhelmed searching for what they want, a filtering tool will do the hard work for them and streamline their results. The personalised solutions will leave customers feeling catered for, which simplifies their journey to conversion. For example, Illamasqua has […]
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Sustainability in ecommerce: the communications challenge
Foreword Before we dive in, I think it’s important to note that digital marketing in itself can have an impact on the environment. The average webpage produces 1.76g of Co2 per page view, meaning brands should be considering more eco-friendly practices across their websites. They should be making them more responsive, easier to navigate and […]
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Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
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Six content ideas to supercharge your marketing in 2021
In the era of content overload, here’s how you can brew fresh ideas to bolster your marketing strategy and stand out
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Maximise your content agency investment: onboarding is a two-way street
Content agency kick-off: what to expect and how to maximise your investment At the bottom of this article, I’ve listed some of the non-negotiables you should expect of your content agency, but to start, here are five valuable steps you (as the client) can take to make sure your new partnership sets off on the […]
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Design systems and SEO: does it help or hinder SERP achievements?
Joe Dawson’s comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility
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Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Quora and Reddit: Powerhouses for SEO and marketing in 2021
If you’re avoiding these platforms, your search strategy is incomplete
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5 ways to spice up your content when you have a ‘boring’ product
Make sure you’re found in the right place at the right time, by the right person You want your product pages to rank for terms which are so relevant to your target audience’s needs, that your product cannot possibly be described as boring. By targeting the right searches, you’ll find the most receptive audiences. To […]
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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A day in the life of: our Head of Content Strategy
A typical day There are no typical days as a Head of Product, there’s always a new project on the table or a new challenge to solve. Today, as an example, I had a meeting with Olivia, our Head of Digital PR, and two of our content consultants to build out the training calendar for […]
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Recruitment website optimisation part 2: SEO for job postings
Keyword research for recruitment SEO Keywords are vital for recruitment – after all, everything starts with the job search. To create a killer listing, you need to build a clear picture of your ideal candidates and then find the terms they are using to search for your role. Here are some recruitment keyword research tips […]
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What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs
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How to produce high quality written content
If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, Authority and Trustworthiness), which Google uses to assess the quality of content on every site. This becomes even more important […]
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Where do you take your marketing strategy from here?
By focusing on a content-first strategy, you can ensure your marketing plans don’t go to waste in this unpredictable year
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Unlocking the secrets of data storytelling in 2021
A comprehensive guide to help you understand why data storytelling is important and what best practices you should follow
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On-page SEO: a handy checklist to tick off in 2021 and beyond
Google’s ranking algorithm is continually evolving, how do you get it right with your on-page SEO strategy?
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Is Google moving towards greater search equity?
Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO
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The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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Top four contact page mistakes that cost you conversions
Your website’s contact page is possibly one of the most viewed pages and an integral part of conversions. Here’s how you can navigate contact page mistakes successfully.
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