5 #GivingTuesday Campaigns That Won (and 3 That Lost)
We’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat
Seven fascinating stats on ecommerce and cart abandonment
Key issues include making customers register before they checkout, concerns about security, and confusing checkout design.
4 ways to get ahead of the marketing personalization curve
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Has the marketing cloud lived up to the hype?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
Heavy discounts and post-Black Friday lull create challenges for retailers
According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015.
Why brands should care about brand safety in mobile advertising
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
Three ways that AI is enhancing the ecommerce customer experience
Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experience to the next level.
6 tools for a better, smarter social media influencer campaign
These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research.
Creating Link Worthy Content Using Competitor Research
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Post from Ben Wood
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
Getting the most out of media requests as a brand
Discover how to get the most out of media request services, including how to respond to them to get the best results for your brand in this post from Hannah Butcher.
Post from Hannah Butcher
Product reviewing: how to utilise digital influencers
Credible and reliable endorsements are now, more so than ever, vital to a brand’s success.
How speed affects your site’s performance [infographic]
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
Five tools to help you build a content-focused SEO campaign
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
Eight content marketing trends to think about in 2017
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective?
Content Optimization: How to Optimize Content for SEO and Link Building
Content marketing has already solidified its stature as a powerhouse in the digital marketing space.
In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-driven disciplines (like SEO).
It’s no longer a trend. It has already forced its way to stay.
The post Content Optimization: How to Optimize Content for SEO and Link Building appeared first on Kaiserthesage.
The Complete Guide to Content Optimization
Content marketing has already solidified its stature as a powerhouse in the digital marketing space.
In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-drive…