Content marketing metrics for B2B companies: From ToFu to BoFu
Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.
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Voice search SEO guide: Trends and best practices
Around 27% of online users worldwide use mobile voice search. Here’s why and how you should probably start optimizing for this growing trend.
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Five content promotion strategies SaaS marketers should implement today
Having a content promotion strategy is essential to build your content marketing success. Try out these five tactics to give your content the boost it deserves.
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How to teach an old blog new SEO tricks
Over time, a blog can accumulate broken links and other things that negatively impact rankings and lose SEO mojo. Here’s a nine-step SEO revamp guide for your old blog site.
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Content marketing fails: How to analyze and improve
What do you do when you follow a content marketing guide but it fails anyway? Here are all the ways you can analyze your failures and improve on them.
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Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.
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A content strategy template for when the goal posts keep moving
1. Reflect on your mission and values There’s a reason companies and brands have values, they exist to steer strategy, streamline decision making and inform how we react to factors beyond our control. When circumstances change to the extent we’ve seen recently, these values will certainly be put through their paces. But stick with it, […]
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How to optimize for the Instagram algorithm in 2020
Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here’s all you need to know about it.
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SEO tips for your retail store
Content Media talks about the importance of SEO for retailers and a few tips to boost your SEO.
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What will make your brand stand out on LinkedIn in 2020?
LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.
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Seven important metrics to measure content marketing ROI
ROI is an effective way of determining marketing success, but B2B marketers aren’t crazy about it. What metrics can they use to measure content marketing returns?
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Want media coverage? Make sure your content is emotional
New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry.
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Six tools for effective influencer-driven content marketing
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.
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Guide: How to structure a local SEO strategy for your business
You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.
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How to predict trending topics ahead of your competitors
News agenda The news agenda often has an impact on future content trends and is therefore great for spotting upcoming themes. If we take recent times, for example, a health pandemic perpetuating the news has led to an increase in knock-on effect topics such as mental health, working remotely and home exercising. Using these insights, […]
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Five quick and easy ways to make surveys more effective for content marketing
Putting a survey out there can be daunting but it also presents great opportunities for your business to extract insights from first-party data.
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Podcasts and internet marketing: Are you missing the boat?
Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board? This article can help you clear your doubts.
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How to use trending keywords from current events in content marketing
Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results.
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1000 Ranking factors: How Google finds signals through the noise
LinkGraph’s CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages.
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Lessons from lockdown: Four content types that users really engage with
CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown.
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