Google adds generative AI insights, shopping ad campaign goals
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Reports: Perplexity ads to launch in Q4
A pitch deck reveals new details about Perplexity’s advertising plans – including video ads and sponsoring related questions.
Amazon Ads: How to boost efficiency and reduce wasted spend
Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.
Google SA360 now supports Microsoft automated bidding
Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Google tightens rules on Crypto Ads in Switzerland
Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.
Google Ads updates PMax modification campaign request form
The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.
Google apologizes to advertisers for major Shopping Ads glitch
Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google Ads removes Audience Recommendations
Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.
What winning video advertising creative looks like in 2024
Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Interactive CTV ads boost engagement, fall short on purchases
Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Google Ads API v15 to sunset Sept. 25
Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Thanks, Google – but we’re keeping these 5 post-cookie initiatives
Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here’s why.
8 questions to ask your new PPC clients
Ask these key questions to tailor your marketing strategies, deliver measurable results and set up your client relationships for success.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.