Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Google Ads Introduces New Masthead Format Requirements Page
Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Defying the cuts: Overcoming Google Ads budget constraints by Adthena
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Microsoft Advertising September product roundup
Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Google removes Auction Insights from Looker Studio
This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.