Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation.
The Adoption of Gmail Sponsored Promotions (GSPs)
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
Post from Samantha Noble
Our Client Tried Bing Ads & Earned $461,159 in Revenue
So, you just completed your year-end reports and you noticed that Bing had a really strong year! No? You don’t advertise on Bing?
You’re not alone. We hear it time and time again from our clients, “Why should we advertise on Bing?” As well as: “Let’s figure out Google first & expand to Bing later,” “We have a limited budget, let’s not waste it on Bing,” “Nobody uses Bing, what’s the point”, and on and on.…
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What you need to know about Yahoo Product Ads
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe.
Get More Value Out of Your TV Ads: Incorporate Search
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).
What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.…
The post Get More Value Out of Your TV Ads: Incorporate Search appeared first on Seer Interactive.
The Funniest, Most Ridiculous Search Queries in 2015
The end of every year is generally a time for reflection and resolutions. We vow to do better, be better, and make changes! Managing PPC search campaigns is no exception. So while you are thinking back and looking ahead to 2016, we thought it would be …
How New AdWords Structured Snippets Can Save You Time & Marketing Budget
Recently, Google released a paid search update: a second line of structured snippets can be inserted into PPC ads. (Source: Search Engine Land)
This new update gives ads more space in the SERPs and allows companies to callout different characteristics of their business.…
The post How New AdWords Structured Snippets Can Save You Time & Marketing Budget appeared first on Seer Interactive.
Redefining “Impressions”
Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e.
Three Questions That Drive PPC Success
You’re an SEO or Marketing Manager who’s been put in charge of online advertising – how do you make sure your program is on the right track? Below are some of the most important questions to ask.
Reminder: Review Extensions Are Awesome, Use ‘Em If You Can
You know that giddy feeling you get when your business wins an award or receives an accolade? I don’t know about you but I want to climb to the top of a mountain and announce all of that positive press to the world.…
The post Reminder: Review Extensions Are Awesome, Use ‘Em If You Can appeared first on Seer Interactive.
10 Steps to Setting Up Bing Shopping
Google Shopping has been an integral part of strategy for my eCommerce clients by driving Non-Brand equity and providing opportunity for continued expansion. In fact, I have a client where Google Shopping alone accounted for 58% of total revenue so far…
Is it the end of PPC accounts as we know them?
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Post from Arianne Donoghue
Paid Search Tips For Winning at eCommerce
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Post from Laura Phillips
Boost Shopping CTR with Simple Feed Optimization
Over the past two months, we have been working with clients to update their product feeds with one quick change: front-loading product titles with their brand name. For example, assuming CompanyA is our client, products like “Women’s Reversible 3-in-1 Jacket” would become “CompanyA Women’s Reversible 3-in-1 Jacket.”
In the example below, the ads have been manipulated to demonstrate the change as you can see the insertion of the brand name “Seer Interactive” into the product title in the second ad.…
The post Boost Shopping CTR with Simple Feed Optimization appeared first on SeerInteractive.com.
PPC Masters Conference
Are you working in PPC and want tips on how to run the best campaign? Register for PPC Masters in Berlin to attend the conference and meet PPC professionals.
Post from Jo Turnbull
When To Use Income Level Geo-Targeting in Adwords
Google Adwords has a multitude of targeting and bidding options. Sometimes it becomes difficult to decide which option is the best for our clients and their goals, so we just have to test them out!
One of the Geographic options we have is to target use…
Connecting Paid Search Spend to In Store Visits
As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back …
The post Connecting Paid Search Spend to In Store Visits appeared first on Seer Interactive.
Connecting Paid Search Spend to In Store Visits
As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back in October of ‘13, I know a ton of PPC marketers were super excited like: […]
The post Connecting Paid Search Spend to In Store Visits appeared first on SEER Interactive.
Supercharge your Adwords Ads with Ad Customizers
Get the most from your Adwords ad text this holiday season with Ad Customizers.
Post from Arianne Donoghue