Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
Google AdWords average conversion rates by industry [study]
When you evaluate your Google AdWords performance and conversion rates, what are you comparing against?
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
Pump up the volume: six ways PPC can boost your promotions
Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.
Survey Results: The Adoption of Gmail Sponsored Promotions (GSPs)
The results from The Adoption of Gmail Sponsored Promotion Ads survey that we ran on State of Digital at the start of 2016.
Post from Samantha Noble
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and user behaviour.
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Google kills Right Hand Side Ads: what does this mean for marketers and users?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike.
Google to close its financial comparison service
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US.
Six unusual steps for a successful Twitter lead generation campaign
Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong.
Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
How to Successfully Advertise Your Business on Instagram
75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. (Source: DMR)
When Instagram announced that it would be opening its’ ad platform to all brands in October 2015, many companies jumped at the chance to connect with this younger demographic on the visual centric platform.…
The post How to Successfully Advertise Your Business on Instagram appeared first on Seer Interactive.
How to Win at Facebook Ads for Ecommerce
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Post from Tara West
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you’re ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords’ new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.