Google tests blue hyperlinks in sponsored results ads
Google keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw AI-generated descriptions being tested in shopping ads, along with underlined links appearing in sponsored results. Now we’ve spotted another test: a blue hyperlink within sponsored ads that, when clicked, takes you to the same landing page as clicking the […]
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Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular sponsored text ads, which Google confirmed was a small experiment and now the same approach appears to be showing up in Shopping ads as well. Brodie Clark and SERP Alerts spotted this on X, with […]
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Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced it on LinkedIn and X. Marvin wrote: “We’ll be running a small experiment with adding a ‘Strongest match’ or ‘Strong match’ label to certain search ads.” Here is how it looks. A label […]
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Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores” underneath it. We’re seeing this tested on both mobile and desktop. Here is the screenshot. In the example above, a search for wheelchairs shows the usual Sponsored results carousel, but now with this […]
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Meta introduces generative AI video advertising tools
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Google Product Studio launches AI-generated video creation tool
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