Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Scaling local advertising with automation in the new media landscape by Fluency
How to improve performance and efficiency.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads adds ‘Unintended Consequences’ to Insights
The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement.
Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Google Ads Introduces New Masthead Format Requirements Page
Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Defying the cuts: Overcoming Google Ads budget constraints by Adthena
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Microsoft Advertising September product roundup
Display Ads, Video Ads, CTV, PMax and bid strategy updates, bring new ways of advertisers optimising campaigns and having better reach of their audience.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.