Category: PPC

Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold  just the “https” portion appears in bold. Previously, Bing tested several other variations for sponsored results, including fully bold URLs, a “Sponsored” label, and light grey styling. Today, we spotted this half-bold version, where only “https” is bold and the rest […]

The post Bing tests bold https in sponsored result URLs appeared first on Search Engine Watch.

Google is expanding AI Max for Search campaigns, giving advertisers new tools to test changes to budgets, ROI targets, and campaign settings before actually rolling them out. Google announced this update on its blog. There are three changes worth knowing about. 1. Test multiple campaigns at once Starting in September, advertisers will be able to […]

The post Google expands AI Max for search campaigns appeared first on Search Engine Watch.

Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31, 2027, Google will disapprove any product images smaller than 500×500 pixels. Adriaan Dekker posted this on LinkedIn and wrote “Google is sending out emails announcing that, effective January 31, 2027, all product images in Google […]

The post Google Merchant Center warns advertisers about image size requirements appeared first on Search Engine Watch.

Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and cutting down on the technical setup involved. Ginny Marvin, Google Ads Liaison, posted about this on X. She wrote: “What if building a strong data foundation didn’t require jumping through a ton of […]

The post Google rolls out updates to google tag and tag manager appeared first on Search Engine Watch.

Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching on Google the results appeared under the “Sponsored Results” heading, and once that section ended, the entire block was visually highlighted, standing apart from the rest of the page. Here is a screenshot […]

The post Google tests highlighted sponsored results on mobile appeared first on Search Engine Watch.

Google Ads has added dedicated toggles for loyalty program members within its customer retention settings, separate from lapsed customer bidding. This was spotted by Arpan Banerjee on LinkedIn, who shared a screenshot. He wrote: “Google Ads’ customer retention settings now include dedicated toggles for loyalty program members, separate from lapsed customer bidding.” Here is the […]

The post Google Ads adds bidding option for loyalty program members appeared first on Search Engine Watch.

Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather than having them suggested. Arpan Banerjee spotted this and shared it on X. He wrote: “Google Ads is now proactively surfacing sitelink suggestions for you.” Here is a screenshot of how it looks. […]

The post Google Ads now proactively suggests sitelinks appeared first on Search Engine Watch.

Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn, this test can expand matches using connected user lists. He shared a screenshot on LinkedIn and wrote: “anybody else using this? seeing it for the first time in my account settings and still […]

The post New Enhanced Matching setting spotted in Google Ads appeared first on Search Engine Watch.

This week, Bing tested large images in its search results, and now I spotted another change multiple images appearing within a single ad. Searching for “SEO”, a Forbes-sponsored result appeared with multiple images bundled into a single ad unit. Here is a video of how it looks. Swiping through the images revealed three in total […]

The post Bing tests multiple images within a single ad result appeared first on Search Engine Watch.

Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this advertiser” and “Why you’re seeing this ad” sections, accessible by clicking the three dots on an ad shown on the search results page. Arpan Banerjee spotted this new change and shared a screenshot […]

The post Google tests telling users an ad was AI-made appeared first on Search Engine Watch.

Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios from existing video ads. So if an advertiser hasn’t created every format for their video, Google Ads will automatically generate those missing versions. What’s the purpose of this? Maximize the reach of video […]

The post Google Ads expands AI-generated aspect ratios for PMax video ads appeared first on Search Engine Watch.

The Google Merchant Center Help document was recently updated with new information. GMC for agencies can now link up to 1,000 client accounts. Previously, there was no clear information available about account linking limits. Now Google has spelled it out directly. Google wrote: “As an agency admin, you can link up to 1000 client merchant […]

The post Google Merchant Center for agencies now supports 1,000 linked accounts appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.

Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday. Last year, Bing tested something similar within Copilot ads, but this test looks different it shows larger images specifically for sponsored ads sitting at the very top of the page. Here is the screenshot of […]

The post Microsoft Bing tests large images for ads, and it could dramatically boost CTR appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.

Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday. Last year, Bing tested something similar within Copilot ads, but this test looks different it shows larger images specifically for sponsored ads sitting at the very top of the page. Here is the screenshot of […]

The post Microsoft Bing tests large images for ads, and it could dramatically boost CTR appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.

Google is testing a new addition to sponsored results on mobile, displaying a website’s overall rating out of 5. We spotted this yesterday. When searching for “best phones,” Samsung’s sponsored result appeared with a rating shown alongside it. It looks like a solid addition. Here is the screenshot of this, showing how it looks. This […]

The post Google sponsored ads now show star ratings appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.

Google is testing a new addition to sponsored results on mobile, displaying a website’s overall rating out of 5. We spotted this yesterday. When searching for “best phones,” Samsung’s sponsored result appeared with a rating shown alongside it. It looks like a solid addition. Here is the screenshot of this, showing how it looks. This […]

The post Google sponsored ads now show star ratings appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.

Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of ad the links aren’t clickable, but they appear alongside the ad in a format similar to traditional sitelinks, which is why we’re referring to them as such. Here is a screenshot of how they look. […]

The post AI Mode ads now show non-clickable sitelinks appeared first on Search Engine Watch – SEO, AI Search, PPC News & Analysis.