Blocked From Amazon FBA? Here Are 3 Tips for Getting Your Products to Customers
Businesses and Customers Alike Rely on Amazon
Not only do businesses rely on Fulfillment by Amazon (FBA) to get their products to customers, but customers rely on Amazon to get the products they need in a timely manner.
ICYMI: On Tuesday, 3/17 Amazon a…
Leveraging Custom Labels in your Shopping Feed
What are Custom Labels?
Custom Labels are blank fields within a Google Shopping feed that allow retailers to organize Shopping campaigns based on product groupings. While basic feeds contain generalized product attributes such as product type, brand, and size, custom labels allow for efficient product groupings to better allocate spend and increase ROI long term.…
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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.
The post Coronavirus and the paid search sector: How businesses are gearing up to come out the other side appeared first on Search Engine Watch.
Nine tactics to improve your PPC campaign performance in 2020
With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
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Search specialist shares five ways to adapt your search strategy in uncertain times
An expert’s view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time.
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Google Ads Guide: Using RSAs in Your PPC Campaigns
First off, what are RSAs?
They’re your next favorite ad type.
These ads allow you to create and use multiple headlines and descriptions within a campaign. Over time, Google tests the different combinations provided to see which assets perform best (allow a 30-day window).…
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Create a Holistic Paid Strategy With Paid Social & Search
This post was written by Ashton Underwood & Emily Pollock
Agencies Have Been Siloed For Too Long
Not this agency! Here at Seer, we live into cross-collaboration. We thrive because of it. However, there was a time where we were more siloed than we would have liked.…
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We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate
With schools closed to help combat the spread of COVID-19, parents are scrambling to find solutions while working from home, many are turning to YouTube to help keep their kids entertained. Those who have are sure to have seen ads pop up on their kids’ favorite YouTube channels.…
The post We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate appeared first on Seer Interactive.
Google Search Partners Program Implements New Requirements
New Search Partner Requirements Launching June 2020
Google Search Partners Program has announced that beginning in June 2020, they will be requiring new protocol to earn and maintain partner status. The company sent out the following tweet on February …
The 3 Most Important PPC Lessons I Learned While Working In-House
After working in-house as a digital marketer for a couple of years, I made the decision to venture into agency life for a change of pace. While both environments can be wildly different from one another, there are some valuable lessons I took from my t…
8 Tips to Get Promoted Faster in Your Marketing Career
How to Level Up in Your Marketing Career
Is this you? You’re at the point where you feel like you have mastered your current job and you’re ready to move up to the next position – but you’re not sure how to get that promotion.…
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How to Import Google Campaigns into Microsoft Ads
Expanding Your Paid Search Horizons
Your Google Ads campaigns are up and running, great job! Having a solid foundation on the paid search giant, Google, is a great starting point on your advertising journey, but what’s next? The answer is Microsoft Ads!…
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3 Ways to Leverage Kenshoo – How We Use it at Seer
Kenshoo… have ya heard of it? If you’re in the digital marketing space, you probably have… and for good reasons. Being able to integrate multiple channels into one platform and optimize your campaigns where you’re seeing return and not what channel you’re on is huge! …
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3 Automated Solutions To Pair CRM & Google Ads Data for High Quality Reporting
This post was written by Trevor Norton & Rebecca Kilcoyne of our PPC team.
Introduction
Combining your CRM data with your Google Ads data is absolutely critical when managing a Google Ads account.
At the end of the day, we want to measure success by tying back our digital marketing efforts to the bottom line of a particular business.…
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3 Tips When Onboarding a B2B Client
Tip 1: Learn the Industry’s Acronyms
Regardless of what industry the client’s business is in, it’s important to be familiar with their commonly used acronyms. Take the time to research the business by reviewing blogs, content on their website, or industry news.…
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Signs You Should Probably Get a Feed Management Platform
This post was written by Chris Evans & Vanessa Rodriguez.
Thanks to some awesome features in Google Merchant Center and Microsoft Merchant Center, it has become pretty simple to create and upload a product feed. Some website platforms even offer …
3 Myths About Smart Shopping – Uncovered
This post was written by Chris Evans and Vanessa Rodriguez.
What Do Current Marketers Believe about Smart Shopping?
Over the past year, Google’s Smart Shopping format has been a topic of frequent debate among marketers, largely due to its perceived lack of transparency.…
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Google Ads Smart Shopping 101
What Are Smart Shopping Campaigns?
Google Ads Smart Shopping campaigns are a fully automated campaign type that combines the look of traditional shopping ads with the dynamic aspect of dynamic remarketing campaigns. Google utilizes your Shopping Feed, …
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
The post Social learning: How to optimize your Facebook PPC campaign appeared first on Search Engine Watch.
How to Use Auction Insights Data to Identify Market Opportunities
When it comes to understanding how you stack up against your competition, there is no better tool for paid search marketers than the auction insights report. The staple of any competitive analysis, auction insights helps marketers uncover how the prese…