Wasteful Wednesday with Wil Reynolds #10 – Keyword of the Week “Manuals”
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What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re talking about manuals, BORING stuff. You do not want to pay for people looking for user manuals.
Keyword of the Week: “Manuals”
Query: “POS machine user manual”
If I type in “POS machine”, cool, I get it, all you lovely advertisers.…
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PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key
But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
Fair question, but let me tell you why conversions are important to everyone.
- Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey.
…
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Use Paid Media to Build Funnels Now for Long Term Success
People are increasingly sensitive to how they are spending their time and money
According to Qualtrics, 33% of people say that not taking advantage of the crisis to maximize profits makes them trust brands more. Both AdWeek and Edelman report that consumers want companies to provide solutions, not just sell things.…
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Keyword Match Types: Aggregation vs. Segmentation
Contributors: Tim Moorhead, Tracy McDonald, Forrest Schaffer, & Rachel Venner
In the age of automation and smart bidding, does the “best practice” of segmenting keyword match types (Exact, Phrase, and Broad / BMM) by campaign or ad group really improve performance?…
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Wasteful Wednesday with Wil Reynolds #9 – Keyword of the Week “Conferences”
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Howdy friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re going to talk about conferences and events. When someone puts the word conference or event at the end of a keyword, it usually means they were interested in a conference.…
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The impact of Coronavirus on digital marketing and effective solutions
A quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.
The post The impact of Coronavirus on digital marketing and effective solutions appeared first on Search Engine Watch.
New Changes to Google Discovery Campaigns & Ads
Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns across several clients to see what the visually appealing ads could do for reaching clients’ goals and saw tons of success!
Sessions Increased +153% YoY with the Discovery Campaign
For one client, in particular, we had been seeing a decrease in homepage views Year Over Year for several months.…
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Wasteful Wednesday with Wil Reynolds #8 – Keyword of the Week “Reopening the Economy”
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday and we’re going to talk about reopening the economy.
I’m a little afraid of what’s happening out there, but we’re talking about inefficiency in PPC, not politics today.…
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Wasteful Wednesday with Wil Reynolds #7 – Keyword of the Week “Acronyms”
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Howdy friends! Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about acronyms — they’re not your friends. So let’s go over and show you how acronyms could be jacking up your ROI in your paid search accounts..…
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Marketing strategies during COVID-19 times
We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.
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Tips and tools to combine content marketing and PPC
Content marketing and PPC can greatly improve the quality of blog content, landing pages, and bring more quality leads to your online business. Find out how.
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How to Start Your PPC Career in 4 Steps
Recently, a lightbulb flickered on for me after reading my coworker, Jennifer Hester’s, blog about How to Start Your SEO Career in 4 Steps. Her post immediately resonated with me as a PPCer who graduated from college within the last few years.…
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Wasteful Wednesday with Wil Reynolds #6 – Keyword of the Week “Names” Part II
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What’s up friends, Wil Reynolds here for another Wasteful Wednesday, where I find a little thing that I’ve seen in some PPC accounts and share it with you so you can drop those CPAs and be the PPC hero that we all know you are.…
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How to Use Lead Form Extensions in Google Ads
What are Lead form extensions?
Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide contact information directly through the ad on the search engine results page (SERP), rather t…
Wasteful Wednesday with Wil Reynolds #5 – Keyword of the Week “Technology Terms”
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What’s up friends, Wil Reynolds back for another Wasteful Wednesday. If you are in the technology marketing space, this episode is for you.
I’ve decided to record this series to help you, the practitioner, be the freaking superhero in your company.…
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How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
Wasteful Wednesday with Wil Reynolds #4 – Keyword of the Week “Competitor Names”
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What’s up everybody, Wil Reynolds here for another Wasteful Wednesday.
Today, we’re going to go back to bidding on competitor names.
The words around the brand “Seer Interactive” can tell you a lot about someone’s intent, and I’m going to share with you some of the words that I’ve typically found that we just know to negate because they have never performed well for clients.…
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The ongoing race between ad blockers and ad tech: Who’s winning?
Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.
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Seer Becomes the First-Ever Kenshoo Professional Agency Partner
Seer is the first agency to achieve Professional Partner Status with Kenshoo
We are excited to announce that Seer Interactive has just become the very first agency to achieve Professional Partner status on multiple platforms by Kenshoo, the leading marketing technology platform for agencies to plan, activate and measure growth strategies across the most engaging digital channels.…
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How to Use Call Extensions in Google Ads
How to Use Call Extensions in Google Ads
This blog post will cover what call extensions are, how to add numbers to respective campaigns, and ways you can use that data later on! Here are you steps you’ll learn to take for using Call Extensions:
✅ Select your phone numbers; personal, business, or redirect
✅ Create a spreadsheet to keep track of each number
✅ Log in to your Google Ads account
✅ On the left-hand panel click Ads & extensions
✅ Click Extensions
✅ Click the blue circle with the white plus sign inside to set up your first number
✅ Select the Call extension option
✅ Choose Account, Campaign, or Ad Group
✅ Turn on Call Reporting
✅ Enter your phone number or other applicable fields under Advanced options
✅ Save your number and you’re done!…
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