Wasteful Wednesday with Wil Reynolds #17 – Keyword of the Week “Government”
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What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
Today we’re talking about the gobment, G-O-B space M-E-N-T, the gobment.
We’re going to talk about government websites.…
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Synergized search is key to success in the new normal
Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.
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Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.
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Kenshoo Experiments: Set Your A/B Tests Up For Success
We’re in the day and age where in Paid Search, you have to test, test, and test some more. But how do you measure results in a data driven way?
You may have caught our previous post of 3 Ways to Leverage Kenshoo – How We Use It, but I’ll be diving into another feature we love here at Seer: Kenshoo Experiments.…
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Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why”
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What’s up friends Wil Reynolds here for another Wasteful Wednesday.
Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting clicks.…
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Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures”
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What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.…
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Five reasons why SEO should be prioritized over paid media campaigns
Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing’s Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck.
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Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed.…
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Wasteful Wednesday with Wil Reynolds #14 – Keyword of the Week “Quiz Sites”
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Howdy folks, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday, I want to remind you of an oldie, but goodie, Homework and Quiz sites, they are definitely taking money out of your accounts, and you pretty much have no idea that you’re spending that money.…
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How Seer Leverages Kenshoo In Our Tech Stack
3rd Party Campaign Management Tools
At Seer, we are constantly evaluating and evolving our Tech Stack as it relates to how we launch, manage, optimize and report on Paid Media campaigns. We are proud to be a professional partner of Kenshoo—however, our team of PPC experts has experience across several 3rd party management tools and adopt based on client needs and requirements.…
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Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
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Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”
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What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
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Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
How the death of cookies will result in better and stronger results. Five must-have tactics for display and video advertising to smoothly transition to the post-cookie era.
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Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II
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What’s up y’all, Wil Reynolds here for another Wasteful Wednesday.
This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company.…
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Google Ads Guide: How to Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
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Google Ads Launches Image Extensions Beta
What are image extensions?
In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads on the search engine results page (SERP) with the goal of giving your ads greater visibility as well as improving overall performance.…
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How to use in-market audiences for better search campaigns
Audience targeting has is crucial to enterprise marketing campaigns. Discover all the tricks and tips to use in-market audiences for better optimized search campaigns.
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Smart Display Campaigns: What Are They and How Do You Create Them?
Contributors: Kim Jones, Sara Vicioso, William Bravo, Rachael Dinicola, Crystal Hopkins, & Brittany Palmer
You might have seen a recommendation in your Optimization Score Recommendations tab for “Implement Smart Display campaigns.” If you felt your eyes cross at yet another “smart” option, don’t worry – we’ll walk you through Smart Display from Z to A.…
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5 Ways To Rethink Your Higher Education Marketing, Advertising & Analytics Investments
This post was written by: Francis Shovlin, Cori Graft, and Kevin Rutter
2020: The Year of The Unexpected, and Much Needed Change
Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics.…
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Wasteful Wednesday with Wil Reynolds #11 – Keyword of the Week “PDF”
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What’s up folks, Wil Reynolds here.
This is another Wasteful Wednesday, the series where I show you how to take some money back that you’re probably giving to Google, cause they don’t need anymore.
In today’s episode, we’re going to talk about three little letters that can waste you a lot of money…
P-D-F
When people add the word “PDF” next to a keyword, guess what the freak they want?…
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