SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.
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Bid Automation & Budget Allocation 2x Revenue at a 12% Higher ROAS
When the pandemic started impacting construction activity and outdoor/indoor events across the US in March, one of our clients in the construction equipment space tasked our team with driving incremental leads and revenue to offset COVID-related declines in areas of their business.…
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What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve your ROAS.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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Wasteful Wednesday #22 – Keyword of the Week “Local Intent”
Watch Episode 22 on “Local Intent”:
← Watch Episode 21 on “Google vs. Bing”
Read the Transcript of Episode 22 on “Local Intent”:
What’s up folks Wil Reynolds back for another Wasteful Wednesday.
This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a local based company. …
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The Importance of Regular Account Audits: 10 Key Categories to Evaluate
Written by Rachael DiNicola & Tracy McDonald
The goal of an account audit is to use Google’s best practices to identify quick wins in a new account. It’s also a good idea to audit your accounts at least once a year since multiple people are generally making changes in an account, new campaigns are launched, and human error will always be present.…
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B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
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The Untapped Potential of Microsoft Ads’ Zero-Click Queries
How to Use Microsoft Ads to Gain Search Term Insights
In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated that the search terms report “only includes terms that a significant number of users searched for, even if a term received a click.”
Advertisers now have significantly reduced visibility into which search queries trigger their ads, even if they drive a click or conversion.…
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Wasteful Wednesday #21 – Google vs. Bing
Watch Episode 21 on “Google vs. Bing”:
← Watch Episode 20 on “Management”
Read the Transcript of Episode 21 on “Google vs. Bing”:
Hey, everybody out there, you’ve got Francis Shovlin from Seer’s Client Engagement team, rocking with you on a Wednesday.…
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3 Strategies to Bring Back Lost Customers Via Remarketing
Tired of all those cart abandoners or the returning users that still aren’t converting? Let’s take a dive into the wonderful world of “How to retain customers using paid search.” There’s an endless number of tactics that can be applied in this situation, but we’ll cover three of the strategies we implement the most at Seer.…
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Wasteful Wednesday #20 – Keyword of the Week “Management”
Watch Episode 20 on “Management”:
← Watch Episode 19 on “Black Friday Cyber Monday”
Read the Transcript of Episode 20 on “Management”:
Hey there everyone. I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive and I’m back for another Wasteful Wednesday.…
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10 Effective ways to boost click-through rate (CTR) using SERPs
Ten effective ways to boost your click-through rate (CTR) from organic search.
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12 Holiday eCommerce Strategies to Implement Now
Ok, first thing’s first. Unclench your jaw, relax your shoulders, and take a deep breath. This year has been a doozy! You’ve earned a breather (or 1,000). Now that that’s out of the way, can we be shocked together about the fact that the holidays are already, once again, somehow, right around the corner?…
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How to Fix Google Merchant Center Tax Suspension
Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your Shopping campaigns back up and running.
Is Your Google Merchant Center Account Suspended Due To Tax Issues?
Don’t worry! We’ve been there and will talk you through all the steps necessary to get your Shopping ads back up and running as soon as possible.…
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Wasteful Wednesday #19 – Keyword of the Week “BFCM”
Watch Episode 19 on “Black Friday / Cyber Monday”:
Read the Transcript of Episode 19 on “Black Friday / Cyber Monday”:
Hey there everyone, I’m Forrest Schaffer, PPC Account Manager here at Seer Interactive, and I’m back for another Wasteful Wednesday.…
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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Artificial intelligence (AI) is key to reducing digital ad waste
Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core℠, SherloQ™ is revolutionizing how websites and digital ad campaigns operate altogether.
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The untapped value of qualitative keyword data
Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here’s how qualitative methods can inspire new ideas.
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Wasteful Wednesday #18 – Keyword of the Week “Laws”
Watch Episode 18 on “Laws”:
Read the Transcript of Episode 18 on “Laws”:
Hello there friends I’m Wil Reynolds, CEO of Seer Interactive, wait a minute, that’s not right.
Hey, there everyone, I’m Forrest Schaffer, a paid advertising account manager here at Seer Interactive, and I’m filling in for Wil this week on Wasteful Wednesday!…
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Embracing Automation to Double Conversions and Halve CPA
While attempting to diagnose why one of our most highly-valued clients with over 6 years of tenure was experiencing stagnation in performance over the last 6-12 months, it forced us to take a hard look at the account and realize that its fundamentals h…