Google Display Network vs. DV360: Which is Best?
GDN and DV360: Are they really the same?
When speaking to clients about programmatic efforts, we often run into questions like:
- What’s the difference between GDN and DV360?
- Why should I be willing to pay extra for DV360 access?
- What value does this bring?
…
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Wasteful Wednesday #25 – Keyword of the Week “Scholar”
Watch Episode 25 on “Scholar”:
← Watch Episode 24 on “Definitions”
Read the Transcript on Episode 25 on “Scholar”:
What’s up friends, Wil Reynolds here and I’m back for another Wasteful Wednesday.
This Wednesday I decided to look for clues and domains around Google Scholar.…
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Programmatic Advertising 101: A Guide for PPC Managers
Updated By: Molly Quinn
Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns…
Programmatic Advertising 101: How It Works
This post was updated March 2021
Programmatic advertising continues to grow in popularity, as spending on programmatic digital ads in the US grew by 10.4% in 2020. This projection, according to eMarketer, is planning to continue to grow into 2022, with $96.59B. …
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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
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Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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How to best utilize the networks within Google AdWords
Google is rolling out new features, so it is important to understand the basics about account set up when targeting your audience.
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Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.
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How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using AI for stronger marketing results in 2021.
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Why You Should Bid on Your Own Brand Terms
This post was originally published in May 2018 and last updated February 2021.
It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…
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The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine what programs are necessary but how will they achieve goals and what data is required to achieve these goals?
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What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
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Case study: Schneider Electric’s digital transformation through centralized search
Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.
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Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads’ machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot.
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Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever – even seasoned marketing experts are hopping on the affiliate train. How will you come out on top?
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Wasteful Wednesday #24 – Keyword of the Week “Definitions”
Watch Episode 24 on “Definitions”:
Read the Transcript on Episode 24 on “Definitions”:
What’s up friends, Wil Reynolds here for another Wasteful Wednesday.
This week, I’m back to talk about definitions.
As you know, on the show, what I try to do is show you ways that I pour through millions of search terms and all of the rankings that show up for them to combine PPC and SEO data to give our clients and our team competitive intel when we’re managing PPC accounts.
…
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Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
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Wasteful Wednesday #23 – Keyword of the Week “Login”
Watch Episode 23 on “Login”:
← Watch Episode 22 on “Local Intent”
Read the Transcript of Episode 23 on “Login”:
What’s up friends Wil Reynolds here and I’m back for another Wasteful Wednesday.
The show where I show you how to save a little bit of money by combining your PPC and SEO data, and maybe doing paid just a little bit smarter than Google allows you to do in their platform.…
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