Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Google launching Technical ad delivery support on AdMob inventory
Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here’s where you should focus now.
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.
Meta rolls out updates to improve brand safety on Facebook and Instagram
Meta is providing businesses with enhanced tools to safeguard against counterfeit products and brand misuse on Facebook.
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
LinkedIn to sunset lookalike audiences
The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
75% of top brands fall victim to fraud in Google Search Ads
Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.
TikTok pilots 30-minute video uploads for select users
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.
Meta rolls out new and updated tools to improve brand safety controls
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok
Google Search vs. TikTok
In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search.
Now this may be a surprise for most, personally being a part of Gen Z, I’m not shocked at all.…
The post Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok appeared first on Seer Interactive.
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns
Official Timeline
The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.…
The post -14% CPS and +30% Revenue Using PMAX Migration Tool appeared first on Seer Interactive.
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
The post Google to use Customer Match lists for Smart Bidding, Optimized Targeting appeared first on Search Engine Land.
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