Category: PPC

Google is testing a new ‘Message’ option on sponsored ad results that lets users connect directly through Google Messages, possibly tied to a new SMS setting for advertisers.

The post Google tests message option on sponsored ad results appeared first on Search Engine Watch.

Google appears to be testing a centered “Sponsored results” heading on desktop search results, a shift from its usual side placement.

The post Google tests centered sponsored results heading on desktop appeared first on Search Engine Watch.

Google is testing ‘days left’ labels on sponsored shopping results, showing users how much time remains before a sale price ends a potential boost for urgency-driven conversions.”

The post Google tests showing days left for sales in shopping ads results appeared first on Search Engine Watch.

Google Merchant Center’s AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving account owners deeper visibility into how their products perform in AI-powered searches.

The post Google Merchant Center AI performance report gets new sections appeared first on Search Engine Watch.

Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays the same size.

The post Google tests larger sitelink font size on mobile for sponsored ads appeared first on Search Engine Watch.

Google is showing ‘Sold last week’ badges more frequently in Shopping ads. This can increase user trust and improve CTR.

The post Google shows sold last week badges more often in Shopping ads appeared first on Search Engine Watch.

Google is testing a new “Video Campaign Group” option in Google Ads, currently in beta. This was first spotted by Marcin Wsół, who posted about it on LinkedIn. His original post was in Polish. Here’s the translated version: “‘Google Ads is introducing a new “Video Campaign Group” option when creating campaign groups. Previously, only standard […]

The post Google Ads tests new Video Campaign Group feature appeared first on Search Engine Watch.

Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with explicit, direct user intent, according to Google’s Ginny Marvin.

The post Google now serving regular Search campaigns with restrictive match types in AI Mode appeared first on Search Engine Watch.

Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or conversion trend analysis and have Google’s AI build it. The feature is currently in beta

The post Google Ads introduces new AI-powered dashboard creation feature appeared first on Search Engine Watch.

Google is testing a new way to display sitelinks in Google Ads. Previously, if a website’s ad had more than two sitelinks, Google would show them all. Now, Google is showing only two sitelinks with a “+2” indicator. Clicking “+2” expands to show all sitelinks for that site. We spotted this yesterday Here is a […]

The post Google tests new sitelinks display design for sponsored ads appeared first on Search Engine Watch.

Google has made changes to the Popular Products report within Merchant Center. These changes took effect at the end of June 2026. Google shared this update on its blog. Google will now show more accurate data across product, brand, and popular product reports within Merchant Center. According to Google, these changes mean advertisers can expect: […]

The post Google updates Popular Products report in Merchant Center appeared first on Search Engine Watch.

Bing is now testing sponsored results within its AI Overview/Copilot results. This is the first time we’ve seen sponsored results appear directly within Bing’s Copilot results. Adding sponsored results to an AI Overview could be a meaningful step for Bing’s monetization strategy. When Google first launched its own AI Overview, it initially showed just the […]

The post Bing tests sponsored results within its Copilot results appeared first on Search Engine Watch.

Google is now testing AI-generated review summaries within sponsored results, shown under the heading “What Customers Love” followed by an AI-generated summary of reviews. Below that heading is a smaller label reading “AI-generated from the store ratings and reviews.” We’ve previously seen several other variations testing sponsored results and AI-generated summaries in Shopping ads, so […]

The post Google tests AI-generated review summaries in sponsored results appeared first on Search Engine Watch.

Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]

The post Google tests inline shopping ads carousel within AI Mode content appeared first on Search Engine Watch.

Google continues making changes to AI Mode in recent days. Today, Brodie Clark spotted another test google is now showing an ads carousel within the content itself, in addition to the ad unit at the bottom of the page. This looks new, since Google previously only showed ads at the bottom of AI Mode responses. […]

The post Google tests inline shopping ads carousel within AI Mode content appeared first on Search Engine Watch.

Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query, with new tab-style headers appearing under the sponsored results section. Here is a screenshot of this. When users switch between these tabs, they see different sets of results. This can benefit users by making it […]

The post Google tests new tab menu below sponsored results heading appeared first on Search Engine Watch.

Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these ads. Today, we noticed that ads appearing at the bottom of AI Mode now include AI-generated descriptions. This looks new to me. A line also appeared below the ads reading: “AI response about ads are […]

The post Google tests AI-generated descriptions for ads in AI Mode appeared first on Search Engine Watch.

Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026. The major change is that missed calls received during business hours can now also be considered charged leads. Joe spotted this and shared it on X. Here is what the screenshot shows: “On October 1, […]

The post Google changes call lead charging policy for Local Services Ads appeared first on Search Engine Watch.

Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results now show a loading animation before the ads actually appear. We spotted this today. Here is a screenshot of how it looks.   This kind of loading animation is a small visual touch, but it […]

The post Google tests new loading animation for sponsored ads on mobile appeared first on Search Engine Watch.