WalkerOS: A data collection alternative to gtag.js
Should you replace Google’s gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Google unveils major Search Partner Network update as it removes opt-out option
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don’t violate Google’s updated policy.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Google: Don’t punish us for our success in Search
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google announces Performance Max updates – including Gemini integration
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google’s algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.
Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.