Bing tests Top Picks badges within Shopping ad results
Bing is testing ‘Top Pick’ badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.
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New Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the first public example suggests advertisers should be careful about treating peer spending as a target.
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Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.
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OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
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Bing tests showing view counts in Shopping tab results
Bing is testing view counts within its Shopping tab results, though it’s unclear how the numbers are calculated clicks or visits might offer more useful insight.
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Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen in this ad format.
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Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a definition of an acceptable ad experience.
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Google tests new sitelink design in sponsored ads
Google is testing yet another new design for sitelinks in ads. We’ve been seeing several design variations from Google recently, having previously covered the +2 sitelinks format and review summaries, among others. Today, we spotted another new design Google is currently testing. In the new design, Google shows a subheading below the description with the […]
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Bing tests new filters above shopping results ads
ing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a change that could make finding the right product easier.
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Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance covers required disclosures, permission to use someone’s likeness or voice, and preserving information that identifies content as AI-generated. The company’s dedicated help page, reported by Search Engine Land on September 14, addresses AI-generated, […]
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Google Business Profile now lets you review and delete collected info
Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant. But deleting an outdated record does not change other information already on the listing, according to Google’s help documentation. Search Engine Land reported the announcement on September 14, citing a post from Google’s […]
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Google tests hiding sponsored results in Shopping tab
Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main search results tab.
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Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent AI Mode ad tests.
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Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.
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Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
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Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations among the first participants, according to Digiday. It allows participating businesses using Amazon Ads […]
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Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for purchases that would have happened anyway. The open-source tool helps businesses run advertising experiments across different geographic areas. It can measure campaigns across advertising platforms, including those outside Google, and assess both online […]
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Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
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Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
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Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027. That means a website could keep its audience and still record fewer impressions after the switch. Google’s documentation confirms the date. The change, called Begin-to-Render, moves the counting point from when an ad […]
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