To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

Publishers are being asked to manage the consent process on behalf of Google.

The post To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU appeared first on Search Engine Land.

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Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

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