Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices
Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered…
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Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-rela…
Study: 61 Percent Of Mobile Callers Ready To Convert
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…
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Google Testing New Look For Mobile AdWords Ads
Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i”…
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What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering –…
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Google Tablet Interface Tests Card Styled Layout
Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of infor…
Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two y…
Majority Of Mobile Ad Spend To Go To Search — Forecast
In an updated digital and mobile advertising forecast eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly it will lead all other types of mobile advertising, similar to its current position onli…
Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search
In a recent video answer by Google’s head of search spam, Matt Cutts, Matt said that page speed is not any more important, in terms of a ranking factor, for mobile search compared to desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more…
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Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
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With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that…
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Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over….
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Google Brings More “Now” To Search With New Quick Answers
Google is bringing more of the capabilities of Google Now to the search box and providing a range of personalized “quick answers” regardless of platform. These new search capabilities focus on “travel and logistics” use cases: reservations, flights, package tracking and…
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Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second
One second. That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold…
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Google Relaunches Zagat App With Yelp In Mind
Last week Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. Of course all the Zag…
New Google Maps App For iOS Includes Dedicated iPad Experience
Just a few hours after opening up the new Google Maps desktop version to anyone interested, Google has followed up by announcing new Google Maps apps for iOS. The big news is that, for the first time, there’s a dedicated iPad experience of Google Maps. Sure, you could use the previous Google…
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New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features…
Are Google’s Results Getting Too Ad Heavy?
Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from…
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The Definitive Guide to Technical Mobile SEO
At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s…
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Mobile: A New Element For The Periodic Table Of SEO Success Factors
When we updated our Periodic Table Of SEO Success Factors last month, we came very close to adding a mobile element to it. Now we’ve actually done so, in the wake of Google giving explicit advice that sites with issues for mobile devices might not rank as well, in the future. We were close,…
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