Category: Bing Search

Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.

Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes. So I am missing something here.

Microsoft is testing an updated Bing Search AI answer box powered by Copilot is testing an updated interface, that seems to promote links to publishers more. The links are more publisher-friendly, including showing the full domain name of the publishe…

About a month ago, a reader sent me a screenshot of Bing showing this weird search box on its page after you search for Google. I thought it was some weird Microsoft Rewards promotion and took it at that and moved on. I was wrong, tons of publications …

Bing is now testing placing these arrow buttons, in a circle button format, next to the sitelinks. This is something Google has been testing on and off for some time in their search results as well.

Microsoft is testing a squared off search bar on the Bing home page. Normally the search bar is curved around the edges but for some reason Bing wants to try a more edged off approach.

Microsoft is testing a new section in Bing Search titled “How to pick.” It helps you figure out what product you should pick, by breaking down the options and configurations.

Microsoft has this “studies of” carousel in the Bing Search results. It can help you find content that helps you prepare for a specialized exam or course, of sorts.

After months of testing, and after Google was the first to make this move, Bing has dropped support for its cache operator and the cache link in Bing Search. Bing wrote on X, “This week, we’ve removed cache links from Bing search results.”

Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly…

With the new Bing Webmaster Tools recommendations section, we are learning more about what Bing Search likes and dislikes. One of the things Bing does not like is when a site using batch mode, or batch URL groups for IndexNow. Bing says it can cause se…

There are reportedly at least five bugs within the Bing Webmaster Tools API and the corresponding documentation. The bugs range from setting country and regions to site move requests, plus bugs with the overall API documentation.

Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the “summary was generated by Al from multiple online sources. Find the source links used for this summary under …

The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a t…

Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of the core principles I am focused on. I am so proud that the Bing team ha…

Microsoft is testing a new Bing Search carousel titled “Best list of X.” It can be the best list of PPC agencies or other queries that Bing wants to show you the best list of.

Microsoft is testing placing a Bing button on the Bing Search home page. This is both under the search box and then as you start to type, it is in the bottom of the expanded autocomplete drop-down box.

Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling ð·ï’ the web and bringing us the best search results for over a …

Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models.

We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes.